Subject: Scale
From: "Julia Rosen, ActBlue" <[email-masked]>
To: <[email-masked]>
Date: Sun, 31 Mar 2013 12:20:22 -0400 (EDT)

Dear Robert, 

We set what we thought was an ambitious goal of helping 215,000 donors contribute to over 700 different organizations and candidates this quarter. And we beat it...21 days early. That's insane!! 

I gotta tell you, I'm pumped. *We're not just staying ahead of the Republicans, we're lapping them. *And we're only able to because of the support of thousands of ActBlue donors like you. 

*ActBlue is helping organizations and candidates raise hundreds of thousands of dollars a day now, but if projections hold we'll need to handle millions of dollars a day next fall.* That's the best kind of problem to have, but our team has to put the groundwork in right now to be prepared. 

The only way we can do it is if we hit our big goal of 1,000 donors to ActBlue giving $3 a month, or whatever they can afford, by the end of the quarter on Sunday. *Can you contribute $3 a month right now to ActBlue, and ensure we're prepared to help thousands of candidates and organizations raise millions of dollars next fall? [ https://secure.actblue.com/contribute/page/offthecharts?refcode=l1s2rec&amount=10.00&recurring=24 ]* 

If things are this crazy the first couple months of a non-election year, our team has to put the groundwork in right now to be prepared for an absolutely unbelievable time next fall. 

Thanks to the support of ActBlue donors like you, we upgraded our servers and launched several new features just this month. *Our team has planned meticulously for the next 20 months, but it looks like we're gonna need to scale everything larger than we expected. *And there's no easy button for that. 

We need 1,000 donors to join together to expand our plans and be ready to support tens of thousands of small-dollar donors a day. *Will you chip in $3 a month and help make sure ActBlue has the resources we need? [ https://secure.actblue.com/contribute/page/offthecharts?refcode=l2s2rec&amount=10.00&recurring=24 ]* 

From all of us at ActBlue, thanks. 

-Julia, Decklin, Heidi and the rest of the team

ActBlue is the nation's largest source of funds for Democrats. Launched in 2004, ActBlue created and deployed the next generation of online fundraising tools, enabling individuals and groups to raise money for the Democratic candidates of their choice at www.actblue.com.

Wondering how you can make the most of ActBlue? We're always happy to help. Email us at [email-masked].

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