Subject: EDU/AFT Model
From: "Neil Callahan" <[email-masked]>
To: "Maura Daley" <[email-masked]>
Cc: "Hunter Biden" <[email-masked]>, "Eric Schwerin" <[email-masked]>, "Devon Archer" <[email-masked]>, "Rob Walker" <[email-masked]>
Date: Mon, 6 May 2013 11:56:24 -0400

Hi Maura,

I hope you had a great weekend - D'bulls have heart.  Hopefully they can
beat the MVP and his team.

Can you take a look at the attached model for AFT?  I am assuming we get
10% of the AFT teachers to sign up with their classrooms in 2014 which is
conservative/reasonable in my mind.  The model basically assume 1/2 and ad
watched per day for each person connected to a classroom equaling $1k of
revenue to the classroom in a calendar year.

This generates $120m in alternative revenue for the Union/School Districts
to figure out how to divvy up.  And $120m of revenue to Cayova (before my
commision of course).

Take a look and let me know what you think.

Best,

Neil

-- 
Neil Callahan
Rosemont Seneca Partners
917-945-951