Subject: FarmReach Annual Update Completed; Significant Land-Based Relationship Changes Identified
From: "Farm Journal Media" <[email-masked]>
To: <[email-masked]>
Date: Tue, 7 May 2013 21:02:21 +0000 (GMT)

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For I=mediate Release

For more information contact:

<=trong>Jim Bartelson
Phone: 847-268-3297 E-mail: [email-masked]

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FarmReach Annual Update Completed;
Significant=Land-Based
Relationship Changes Identified

=

Rosemont, =ll. (May 7, 2013) — Farm Journal Media's datab=se analytics team has identified 32% of the nation's farmland = as having changed ownership or land-based farming relationships = this past crop year (2012). Also, the annual update of FarmReach=s government compliance data reveals that 14.3% of produc=ion farms were newly reconstituted in 2012.
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"It's really a moving target out there=right now," said Jim Bartelson, senior vice presiden= and general manager of Farm Journal's Database Strategie= Division. "The aging of the U.S. farmer coupled wit= the record-high farmland prices are driving unprecedente= shifts in ownership and decision-maker roles."
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Keeping pace with land ownership/farming relationsh=ps is even more important when the market is this dynamic= Visibility into these significant transitions is made po=sible by the unique FarmReach data structure. Only FarmRe=ch's relational structure identifies and summarizes produ=ers' roles down to the farm level.

= "With change happening this fast, only multi-sourced data = can keep pace," said Bartelson. "Our FarmReach databas= is updated daily via e-mail, online, phone surveys and d=rect-mail—all through our own data center in Iowa.&=uot;

The company notes that a= more and more marketers build their own Data Management =latforms (DMPs), a best practice is to rely heavily on ex=ernal foundational data sets that deliver high-quality an= expansive content. Toward that end, the FarmReach advantage = includes demographic, firm-based and behavioral data, plus unique = linkages to retailers and brand-preference data.
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"The data world is changing fast &helli=; as is the agriculture market. Now, more than ever befor=, it is extremely important to work with a marketing data=ase that's current and comprehensive," Bartelson sai=. "Farming relationships and the corresponding decis=on-making for those farms are rapidly changing. Companies =need to be working from data that makes their targeted marketing = and sales communications accurate, efficient, and effective."<=r />
For more information on the Fa=mReach database or the recent update, contact Jim Bartels=n or your Database Strategies representative.

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About Farm Journal Media
= Farm Journal Media is the nation’s leading agricultural =edia company. Its magazines are the 137-year-old flagship <=>Farm Journal, Top Producer, Beef Today, =i>Dairy Today and Implement & Tractor. The c=mpany produces and distributes “AgDay,” “=.S. Farm Report,” “Corn College ” and &ld=uo;Leave a Legacy” national TV programs. The company produces = the industry-leading website AgWeb.com and the syndicated= radio show “AgriTalk.” Farm Journal Media also =icenses detailed industry data through its FarmReach databa=e, publishes the Pro Farmer and LandOwner=newsletters, produces numerous large-scale live events and =rovides extensive custom publishing services.
=

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