Subject: Why General Motors is bringing its social media data in-house
From: "Neil Callahan" <[email-masked]>
To: "William Lee" <[email-masked]>, "John DeLoche" <[email-masked]>, "Devon Archer" <[email-masked]>, "Rob Walker" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Eric Schwerin" <[email-masked]>
Date: Thu, 13 Mar 2014 08:16:06 -0400

This a a good sign for enterprise big data and BI companies.   Agencies don't invest in platforms, they try and build their own and skimp anyway to suck profits out of the work and their clients.   By doing it in house, big companies will invest in platforms and not have to pay a margin to an agency.   Good for Palantir type companies and data storage companies.   As well as data brokers who will have better clients to sell to.

http://digiday.com/platforms/general-motors-bringing-social-media-data-house/?utm_source=Sailthru&utm_medium=email&utm_term=Digiday%20Daily%20Newsletter&utm_campaign=DD%20Daily_final

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Neil Callahan
Rosemont Seneca
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