Subject: Keep The Coat
From: "Ben Favret" <[email-masked]>
To: <[email-masked]>
Date: Tue, 8 Apr 2014 18:06:44 +0000

Hi R.

I hope this note finds you well now that Spring is upon us.

In the coming weeks Vestagen will launch an awareness campaign to draw greater attention to the role that healthcare worker attire plays in transmitting pathogens. Our goal is to bring national attention to the potential risks posed by mobile soft surface contamination to healthcare personnel and patients, and to drive action and change.

The "Keep the Coat" campaign was developed on the heels of new guidance on healthcare personnel attire issued by the Society for Healthcare Epidemiology of America (SHEA) in January which calls into question the role of the white coat.

We believe that what care providers wear during clinical practice does matter.  Ideally what you wear should protect you, your patients and your family.

There are lots of ways you can help "Keep the Coat."

1.    Endorse: Send me an email of endorsement for "Keep the Coat" that we can use in our campaign materials (e.g. press release). The quote would come from you and/or your organization and could, for example, explain why you believe the issue of soft surface contamination is important, how a lab coat can protect you, or why your patients like seeing their doctor in a white coat.

2.    Participate: "Keep the Coat"<https://www.facebook.com/keepthecoat> has a campaign page on Facebook<https://www.facebook.com/keepthecoat> that will be filled with educational resources like infographics, videos and comments from industry leaders like you. We are asking supporters to "like" the Facebook<https://www.facebook.com/keepthecoat> page as a sign of your support, and engage in the conversation using the hashtag #KeepTheCoat. The campaign page is live so click here<https://www.facebook.com/keepthecoat> to join in the conversation.

3.    Share: Please help us get the word out by promoting "Keep the Coat" to your network. You can share this memo or pass along a link to our Facebook page.

I greatly appreciate any level of support you're able to lend as we kick off the "Keep the Coat" campaign. Together, we believe we can drive more awareness to this important topic.

Your thoughts and feedback are greatly appreciated.  Thank you for your support.

Ben Favret
CEO
Vestagen.com
VestexProtects.com