Subject: Re: Privileged and Confidential
From: "Toohey, Ryan" <[email-masked]>
To: "Vadim Pozharskyi" <[email-masked]>
Cc: <[email-masked]>, <[email-masked]>, <[email-masked]>, "Strat Comm AMER Burisma" <[email-masked]>, "Heather King" <[email-masked]>
Date: Sat, 17 May 2014 11:53:20 +0000

Vadim,

An edited message is attached here.

Best regards,

Ryan

From: <Toohey>, Ryan Toohey <[email-masked]<mailto:[email-masked]>>
Date: Saturday, May 17, 2014 at 7:38 AM
To: Vadim Pozharskyi <[email-masked]<mailto:[email-masked]>>
Cc: "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, "Devon Archer ([email-masked]<mailto:[email-masked]>)" <[email-masked]<mailto:[email-masked]>>, Hunter Biden <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Heather King <[email-masked]<mailto:[email-masked]>>
Subject: Re: Privileged and Confidential

Vadim,

Understood. Thank you for your thoughtful feedback. I will send you a draft of the message from the company with one or two suggested edits that may prove useful. I will do this in the next 30 minutes.

On the talking points, yes, the points he made are helpful to know and he is clearly adept at handling the media.  The intention of this document is to serve as a guideline for him to adhere to in any engagement so that we all all working from the same initial messages.

Thank you for sending on the excerpts from his past statements.  They will be helpful as we consider a more robust set of messages and questions and answers over the coming weeks, yet I still believe that we should adhere to the current talking points.

You will have a slightly edited message from the company shortly.

Thanks,

Ryan

On May 17, 2014, at 6:28 AM, "Vadim Pozharskyi" <[email-masked]<mailto:[email-masked]>> wrote:

Dear Ryan and all,

Thank you for your kind advice on the press release on Mr President's appointment and the talking points to be used when approached by the media.

With regard to the press release, the way I see it, you've made some minor adjustments to its structure, but left the content intact.

With this in mind, I sugget we leave this press release as it is, first of all, taking innto account time constraints that we're facing, and most importantly, the fact that Mr President has already appoved it. At this point, any adjustments whatsoever will require confirmation on his part, which I am afraid might take some time due to his prior engagements and probably tight schedule next week.

I have noticed that in the press release you suggested, you've made an introduction stating that Mr President joined Burisma Holdings, but the thing is that he personally made a point of removing this introduction. He chose to start this release with his quote. Based on his experience, I believe he must have reasons to do so.

I understand that the "classic" press release has its specific structure to adhere to, but this message was not intended as a press release in its initial form, but more like a message regarding Mr President, since the media deprived us of the opportunity to bring out this news when and how we were supposed to.

In light of these circumstances, please advice us on further actions.

Re: Talking points

I will forward them to Mr President. But taking into account what he said to the media on the subject of his new appointment, it's evident that in principle he used the same rationale as you suggested.

What should be also considered is the way he handled the media attacks on Nikolay's political past. Here are a few quotes of Mr President translated from polish which he said during his press conference in Warsaw, Poland.

The former President of Poland believes that it is wrong to call Zlochevskyi a person of Viktor Yanukovich. "He is a business man who in 2010-2012 was a Minister of Ecology and Natural Resources in the government of Prime Minister Mykola Azarov. He was dismissed because of his independent position and replaced by the man from Yanukovych clan - Stavitsky ", - explained Kwasniewski during his press conference.

The former President also said that he is paid for his work on the Board of  Directors and that he pays all the taxes. However, he didn’t specify the amount. Instead, he stated that «Burisma plays an important role in the independence of Ukraine in terms of gas supplies from Russia, which is why support for the company has a deeper meaning."

'' There are no grounds to talk about him as a person of Yanukovich. It is worth mentioning that one of the major presidential candidates in Ukraine and the likely winner Poroshenko was also a member of the Azarov Cabinet, and it is unfair to stamp him as a person from a former regime'' , - Kwasniewski said.

"My task is to assess the political forecasts for the firm, to conduct a political analysis, which is exactly my area of expertise", - said Kwasniewski.

He also pointed out that Zlochevsky is still doing business in Ukraine, "he’s not hiding from anyone"

I believe that these messages you and our US Durectors could find these messages useful in terms of handling the media.

Best regards,

Vadim

2014-05-17 4:53 GMT+04:00 Toohey, Ryan <[email-masked]<mailto:[email-masked]>>:
Vadim et al:

Attached please find a brief set of talking points for Mr. Kwasniewski to use if directly approached by any journalists where he feels he cannot delay responding.  As discussed today, to the greatest extent possible he should aim to stick to these points.

Please let us know any feedback.

Thanks —

Ryan

Ryan F Toohey
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