Subject: PR agenda
From: "Vadim Pozharskyi" <[email-masked]>
To: "Mason Archer Yost" <[email-masked]>, "Toohey, Ryan" <[email-masked]>, "Alan Apter" <[email-masked]>, "Strat Comm AMER Burisma" <[email-masked]>, "Devon Archer" <[email-masked]>, "Hunter Biden" <[email-masked]>
Date: Wed, 21 May 2014 15:07:36 +0300

Dear Heather and all,

Following the information we have received in the FTI memo and our
discussions with regard to PR, I  would like to say that I agree with our
colleagues from the FTI and their suggestions and I think we should follow
through with them. In addtion, I would like to provide you with the
following points that should be discussed and which I kindly ask to
incorporate in our 1st month PR agenda that was outlined in the memo.

1. *Proactive approach*. First of all, i believe that we have to take a
more proactive approach towards PR, since last week media raised too many
questions and being silent and/or not active enough could raise even more
negative queries, cause suspicions, etc. I think we should use this month
to answer the majority of media questions and explain our positions using
for that different mechanisms and instruments that were suggested by you
and outlined by myself below.
2. *Interviews and op-eds.* Draft interviews/op-eds of our Directors and
the Shareholder and organize their placement. In thid regard, set up a list
of the most respectable European and American newspapers, magazines,
websites, blogs, where we should consider potential placement of
interviews/ op-eds with our Directors and make a plan when and where they
should be published.

3. *Internet resources*. Use all possible resources to communicate the
necessary information. For that purpose:

a)* Facebook and Linkedin pages*. Since we've already created them, please
send us your advice on using them and filling in the content.

b) *Wikipedia.* Thank you for your feedback on the wikipedia issue. We
found it thoroughly researched and clearly stated. We've also done some
digging in terms of wikipedia entries and came up with some additional
wikipedia pages analysis  (see attached).

4. *Website*. I gave an assignment to the IT company to design a new
website. We are looking forward to your advice and suggestions. From my
side, i will forward to your draft design and draft structure of the
website.

5. *Board meeting*. Since this month we're having our first Board meeting,
I am fully convinced that there's a need to use this event for PR purposes
most carefully, but effectively. And I know that Heather noted that it
would be better to keep silent, but i am sure that our colleagues from the
FTI will agree that we cannot miss this opportunity and should take
advantage of it.

6. *Create the PR strategy.* I believe that within this month we have to
create the basis for our ongoing PR strategy defining key messages on how
we're going to position Burisma, its Directors, the Shareholdet, etc.

Best regards,

Vadi