Subject: Fwd: press tour and launch - update
From: "John DeLoche" <[email-masked]>
To: "Hunter Biden" <[email-masked]>, "Devon Archer" <[email-masked]>, "Neil Callahan" <[email-masked]>, "William Lee" <[email-masked]>, "Rob Walker" <[email-masked]>, <[email-masked]>
Date: Mon, 2 Jun 2014 14:22:50 -0700

FYI. Just in case you had not received this directly. Anything we can do to help with Dr. Oz, Today Show or otherwise?

Sent from my iPhone

Begin forwarded message:

> From: Ramji Srinivasan <[email-masked]>
> Date: June 2, 2014 at 1:34:03 PM PDT
> To: Ramji Srinivasan <[email-masked]>
> Subject: Fwd: press tour and launch - update
> 
> Folks,
> 
> I had meant to sent this a few weeks back after our initial launch,
> but please see attached for:
> 
> - a quick coverage report
> - branding and messaging guidelines which cover some basic talk
> 
> ...as well as a note I sent to the company.
> 
> We have some leads that we are continuing to work (Dr. Oz and Today
> Show in particular - check out the photo) for opportunities.
> 
> The very exciting thing is that we can now build a real
> consumer-driven channel.  In the past few weeks we've already seen new
> patients find out about Counsyl through the web, get a prescription
> and get screened.
> 
> Here's a sample case from a week back:
> 
> ----
> 33-y old female of Dominican (maternal) and German (paternal) ancestry
> 
> Patient is a self-motivated 33-y old woman of mixed ancestry who was
> diagnosed with endometrial cancer at age 30 and subsequently lost 100
> lbs to improve her overall health. She would not have qualified for
> BRCA screening under current guidelines. Her mother had ovarian cancer
> in her early 40s and is alive at age 56. Though her mother would
> qualify for BRCA screening, she was never inclined to pursue it. After
> her mother’s diagnosis, all 4 maternal aunts opted to have their
> ovaries removed, under the guidance of a physician. No additional
> family history of cancers was noted.
> 
> She went through the “Get Counsyl” flow and was determined to be a
> BRCA2 carrier. She had genetic counseling with a Counsyl GC the same
> day she received her results. She is now planning to have children and
> then have her ovaries removed. She is still thinking about how to
> manage her breast cancer risks.
> ----
> 
> Very powerful.  We are now actively hiring for a VP of Marketing who
> can help drive patients to counsyl.com.  Feel free to shoot me a note
> if you have any questions.  Thanks!
> 
> Ramji Srinivasan
> [email-masked]
> Office: 650.206.2417 | Mobile: 650.714.1635
> 180 Kimball Way
> South San Francisco, CA 94080
> 
> 
> 
> ---------- Forwarded message ----------
> From: Ramji Srinivasan <[email-masked]>
> Date: Wed, May 7, 2014 at 10:00 PM
> Subject: press tour and launch
> To: Everyone <[email-masked]>
> 
> 
> Team,
> 
> This coming morning, we’re about to make some important announcements;
> the forthcoming press release can be found here:
> https://static.counsyl.com/site_media/pdf/press-releases/Counsyl_Press_Release_05.08.2014.f73bc5e0ade5.pdf.
> 
> This past week we spent an amazing few days on a bicoastal press tour
> with top media sources, like Forbes, Fortune, Time, Fast Company,
> Reuters, Associated Press, Essence, SF Chronicle, the Verge, Quartz,
> MIT Technology Review, and AllYou / Health Mag -- not to mention
> producers of the Dr. Oz Show and The NBC Today Show (check out our
> photo).
> 
> Julie mentioned that she hasn’t had such an enthusiastic and emotional
> response from the press since she launched YouTube.  Everyone we met
> with could relate to our mission, and many shared a family story.
> Most importantly, they believed strongly that their readers and
> viewers want this vital information.  These meetings don’t necessarily
> guarantee coverage, but the willingness of prominent journalists to
> sit down and talk about Counsyl is an extremely good sign.
> 
> We should see a handful of articles coming out in the next few days.
> Certain publications have a longer lead time before printing news, so
> we will hopefully see some additional articles in the coming months.
> As an example, some of the consumer outlets may want to focus on
> Counsyl in October, during Breast Cancer Awareness month.
> 
> A timely piece of news for Counsyl is that we have raised $28M in a
> Series D financing, co-led by Rosemont Seneca Technology Partners and
> Goldman Sachs. This brings our total financing to $93M and we will
> continue to invest in product development and overall growth.
> 
> I have a few requests from you to help generate Counsyl buzz:
> 
> 1. Retweet: You will notice an updated blog post tomorrow 6AM Pacific
> on blog.counsyl.com, as well as tweets on our @counsyl twitter pages.
> If you have a twitter account, please retweet from @counsyl.
> 
> 2. LinkedIn: If you haven’t already, it would help if you updated your
> current employment to “Counsyl.” :)
> 
> 3. Read: Please review the branding and messaging document (attached).
> It’s important that we’re all on the same page about how to answer
> questions about The New Counsyl. We’ll send everyone a more formal
> revision of this document and review the content in a Feature Friday
> presentation.
> 
> The last twelve months have been intense.  It’s been inspiring to see
> all of the hard work, dedication and camaraderie you all showed over
> this past year as we pulled this together.  Each of you made
> sacrifices to help make this launch a reality, and I am looking
> forward to sustaining and accelerating our momentum.
> 
> We are doing some pioneering work across more than a few fields:
> molecular testing, robotics, software, price transparency, and
> patient-doctor communications.  That work is complex and fresh - but
> ultimately very practical, and has a direct impact on how patients and
> physicians make clinical choices.  One closing thought: I would
> consider this the starting line, not the finish line.  The title of
> our blog post is “The New Counsyl” for a reason.
> 
> Thank you!
> 
> Ramji Srinivasan
> [email-masked]
> Office: 650.206.2417 | Mobile: 650.714.1635
> 180 Kimball Way
> South San Francisco, CA 9408