Subject: Re: PR Strategy + Q&A
From: "Toohey, Ryan" <[email-masked]>
To: "Vadim Pozharskyi" <[email-masked]>
Cc: "Mason Archer Yost" <[email-masked]>, "McInerney, Jamie" <[email-masked]>, "Pacheco, Lawrence" <[email-masked]>, "Devon Archer" <[email-masked]>, "Alan Apter" <[email-masked]>, "Hunter Biden" <[email-masked]>
Date: Sat, 7 Jun 2014 13:24:19 +0000

Vadim - 

This is a helpful summary of your thinking. We will certainly review and incorporate the attached. 

As we have discussed, we are working and thinking through the long term strategy/plan you reference below. We will incorporate your thoughts as we do so and will deliver that document to you as part of our initial engagement. 

Thank you again for thinking this through and remaining so engaged in this process. 

Finally, we are keeping a close watch for the AP article and will pass that on as soon as we see it. 

Ryan 

> On Jun 7, 2014, at 9:05 AM, "Vadim Pozharskyi" <[email-masked]> wrote:
> 
> Dear Heather and all,
> 
> Please note the Shareholder has made a decision that within the next several weeks/months all in/outbound communication between the BoD and our external partners like FTI, Boies and Schiller, ML Staretegies and Nardello with Burisma management team will be handled through me.
> 
> Therefore, I kindly ask you to address me on all the issues or inquiries that you may have. I will work with the respective managers in our team and get back to you as soon as I can.
> 
> Based on your questions, I've compiled the information you required on numerous issues raised earlier (see attached key messages and Q&A). I agree with your suggested replies. In addition, I've added some of my own. Please, take a look and incorporate them in future work, brush them up, if needed.
> 
> Also, attached you will find a chart with the list of licenses obtained by our OpCos (petrolem fields file)  as well as the file caled Burisma OM draft, where you will find useful information on corporate data, finances, etc.
> 
> I believe that you may find the Kroll report and additional reference materials ( sum up docs as to the past legal disputes over licences) that we've sent some time ago to the Boies, Schiller and Flexner LLP quite useful. Please, address on that Boies team as they have got comprehensive answers to some of the Q&A that we are discussing right now.
> 
> With regard to the PR issues following our phone conversation and numerous email exchanges, I would like to bring your attention to the following:
> 
> As for the deliverables, I kindly ask you to consider my email as of May, 21 and apart from that, I would like to add the following:
> 
> 1) First and foremost, a clear long-term strategy for at least next 6 months, including a separate focus on the Shareholder, the Board of Directors and Company's public image in general. For that purpose, we'll need from you a step-by-step list of the work we can do on strengthening the image of the shareholder (interviews, publications, working and/or creating the Shareholder's profile on wikipedia, Bloomberg, etc - suggest more options) as well as the Board of Directors and the Company.
> 
> 2) Interviews and op-eds. Draft interviews/op-eds of our Directors and the Shareholder  and organize their placement. In this regard, set up a short/long list of the most respectable European and American journalists/ newspapers, magazines, websites, blogs, where we should consider potential placement of interviews/ op-eds with our Directors/Shareholder and make a concrete plan when and where they should be published.
> 
> 3) Internet resources. Use all possible resources to communicate the necessary information. For that purpose:
> 
> a) Facebook and Linkedin pages please send us your advice on using them and filling in the content.
> 
> b) Wikipedia proceed with further work suggested before and additional items added by us (email as of May 21). Keep me posted on this.
> 
> 4)monthly analyses of the company's  image in the media and further suggestions on its improvement
> 5)suggest ideas on Company's slogan
> 6) Draft a Corporate Book/style book concept
> 7) Detailed algorithm on how the Company should act in case of bad publicity
> 
> Best regards,
> Vadim
> 
> <A16813372 v0.81 Burisma OM Draft (updated by Burisma).docx>
> <Petroleum fields, areas.xlsx>
> <Master Q A for Burisma update.docx>
> <060314 Burisma Key Messages-PM Draft .docx>

Confidentiality Notice:
This email and any attachments may be confidential and protected by legal privilege. If you are not the intended recipient, be aware that any disclosure, copying, distribution or use of the e-mail or any attachment is prohibited. If you have received this email in error, please notify us immediately by replying to the sender and then delete this copy and the reply from your system. Thank you for your cooperation.

<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd">
<plist version="1.0">
<dict>
	<key>conversation-id</key>
	<integer>79273</integer>
	<key>date-last-viewed</key>
	<integer>0</integer>
	<key>date-received</key>
	<integer>1402147463</integer>
	<key>flags</key>
	<integer>8590195713</integer>
	<key>remote-id</key>
	<string>156534</string>
</dict>
</plist>