Subject: Follow Up
From: "Thea Haigh" <[email-masked]>
To: <[email-masked]>
Cc: "Amelia Gingold" <[email-masked]>, "Katie Dodge" <[email-masked]>
Date: Thu, 19 Jun 2014 07:50:36 -0400

Hi Hunter –

Thanks for the chat yesterday. Below is an outline of what I recommended to enhance and expand your digital footprint. Please have a look and let me know how you’d like to proceed.

Training: This would be a 1-2 hour meeting to demystify social media, providing both a broad look at the overall impact and drilling down to the tactics of how you personally could use it. You’ll walk away with a cheat sheet.

Content Plan: For many influencers, finding the right content (conversation to join, images and videos to share, moments in time) is the biggest hurdle. We’ll map out a plan that works for you, find sources of content and even develop original content ideas.

Live Posts: Whether it’s an event where you’re a speaker or a global disaster, people will turn to you as an authority in real-time. We can be that team that is an extension of your tweeting thumbs.

Partnership Liaison: You’re involved with many organizations, industries, etc. We can be your liaison between your social media platforms and the requests/opportunities they have. We would work with the social media strategists at each organization to maximize reach. What kind of assets does an organization have? Photos? Videos? PSAs? We can use their assets appropriately on your channels. We know what to ask, when to say yes and how to appropriate tweak to stay authentic to your voice.

Additional Platforms: Twitter is important. Facebook is a must. But, we’d work with you to think through other platforms. LinkedIn Influencers (currently with Richard Branson, Ariana Huffington, Bill Gates) is a social platform where we’d like to get you strategically involved. Google+ is important to have a presence, though not as robust. We’ll help you navigate these additional landing pages for your personal brand.

SEO Audit/Wikipedia: Search engine optimization is a fancy way of saying…what people find when they type your name into Google. There are many technical ways to better your online footprint using search. We can update and edit your Wikipedia page (requires coding). We can also work with your PR representatives to make sure your earned media is optimized appropriately.

From a timing and fee cost, it varies based on what you’d like to do. We can range from 2-hours of your time for a training to a regular support team to work on your social media day-to-day. The fees for this range from a one-time fee of $1,000 (training) to monthly fee of $5,000 (all of the above). It all depends on what you need!

Let me know if you have questions.

All the best,
Thea

Vice President, Digital
Sunshine Sachs
212.691.2800<tel:212.691.2800>