Subject: Please help me launch "War of the Whales" today
From: "Joshua Horwitz" <[email-masked]>
To: <[email-masked]>
Date: Tue, 1 Jul 2014 07:38:25 -0400 (EDT)

Dear Hunter,
My book, War of the Whales is coming out today -- and Amazon just named it a Best
Book for July [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqerulF1-3Px6lNuG0XVyc6ItE8Vxuj36FWupuB0rssoroGc9Uq12JQUSJVK1vByvGOXXjt9Q5qoMylosmXvGruuAHDsiMz4ARUhI3pzTv-VcpYMi9YYHVG3kSTHoVmpxVWanD7w8bJKYuPwhXXp6Oww=&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]!
After years spent writing and researching War of the Whales, I'm thrilled that today
I will finally be able to share it with readers.
The first few days of a book launch are crucial to its visibility.
If you can give me 15 minutes of your time today we can get this baby aloft!
Even it you haven't finished the book yet, you can still help get the word out. 
And if you aren't on social media, you can skip to #3 below.
Thanks in advance for heeding this call to arms!
Best,
Josh
Joshua Horwitz
P.S. Please share my new Slate Magazine piece, "Obama's Chance to Save the Whales"
[http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqerulF1-3Px6pKG7YZ3pL3OT9SqRZGDYAp0NcuzyHZXEcgDCQ9UtLW7W4rHruaC8UOSXPPPmzjae2K0QQas0_UbKlVmTNEdBHE6Ngz6NpIACDIPWibs9Zl5CI99XVzVjKHATKPMgKtJl080ZJKF6aL29KWmqXWkBmCNKn4v50hxl07jPsFnr-MDD30Wwh611kNRDiMNRSKTGcfDboL07AlSqEQgSICMvXilV947kTGaukOKi08nrT2GFSreg7gRD4xsaLirF7WvlNmVA6CCGJzuHSMwczY3nYQ==&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
P.P.S. Most of us buy books for one simple reason: a friend we trust recommends 
it personally. And while most of us don't read all of our social media feeds, we
 do read close to 100% of the emails from people we know and trust. Sooo... the 
single biggest favor you could do me and my book would be to recommend it to your
friends in an email blast to all appropriate subscribers in your contact list. [Just
address the email to yourself and bcc everyone in your list.] And if you have any
kind of institutional list you can email to, go for it. If you need any information
before sending, just let me know.
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1. Tweet About It (2 min)

If you have a twitter account, mention @WaroftheWhales [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfayLvOFy5VqvpLGTpdcyuw8d5Ke0FOIrTk2CllKX9u7UG6m8SPwRpisymcTZci9Epqv8C2_fEasUVVdXTQ7iK9BTW_HESPhnen9O9_AmrOONZENLt6fgqUzfMEYQwEuaSXwdIsq8OUW&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
with a link to the Amazon order page [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfaTH2CBAJj9cM55IO5vvheX6KuYtBtkZIkGxe1TtNtb23-zcnm7S5xOyylkBuqPhJi5NClVrJhV2fTiehy0yxzNGFFMG2bGiiazYwdRPUV9eQ8GnNwlFeHrOGN0xRHcjzZIhuRpukWF&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
and/or the  [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqcD0MuAn3Fm1uIjAtr0vgovmEt9hZwUjBQVDi9I_EdakNzqBs-dvlhJRUAF7ogJP4URQpe97A-xUKse0SobuKkYa34EORxDuRWNL2EG-9aq4QL6Map7SFJx2n1J1hrJViA==&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]War
of the Whales [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqcD0MuAn3Fm1uIjAtr0vgovmEt9hZwUjBQVDi9I_EdakNzqBs-dvlhJRUAF7ogJP4URQpe97A-xUKse0SobuKkYa34EORxDuRWNL2EG-9aq4QL6Map7SFJx2n1J1hrJViA==&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
website [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqcD0MuAn3Fm1uIjAtr0vgovmEt9hZwUjBQVDi9I_EdakNzqBs-dvlhJRUAF7ogJP4URQpe97A-xUKse0SobuKkYa34EORxDuRWNL2EG-9aq4QL6Map7SFJx2n1J1hrJViA==&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==].

(You can copy and paste the below tweet if you like):

Nonfiction thriller "War of the Whales" is out TODAY www.amazon.com/dp/1451645015
[http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfaTH2CBAJj9VQpmvwfU-Fj7K__jSK5rdAEYxGooaj-bREz81WQxwtFrDtqGhj8E_1sEckd0dmj6erySihfvTEwwDmrrF0OVC1kNY0T_qeW8fZom3tJiOSGd9EG16aqOP31xnVBPuJNg&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
Find out truth about navy sonar and #whales @WaroftheWhales [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfayLvOFy5VqvpLGTpdcyuw8d5Ke0FOIrTk2CllKX9u7UG6m8SPwRpisymcTZci9Epqv8C2_fEasUVVdXTQ7iK9BTW_HESPhnen9O9_AmrOONZENLt6fgqUzfMEYQwEuaSXwdIsq8OUW&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]

2. Facebook Post It (3 min)

Make sure to include the link: www.warofthewhales.com [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqcD0MuAn3Fm1uIjAtr0vgovmEt9hZwUjBQVDi9I_EdakNzqBs-dvlhJRUAF7ogJP4URQpe97A-xUKse0SobuKkYa34EORxDuRWNL2EG-9aq4QL6Map7SFJx2n1J1hrJViA==&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
and/or

http://www.amazon.com/dp/1451645015/ [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfaTH2CBAJj9cM55IO5vvheX6KuYtBtkZIkGxe1TtNtb23-zcnm7S5xOyylkBuqPhJi5NClVrJhV2fTiehy0yxzNGFFMG2bGiiazYwdRPUV9eQ8GnNwlFeHrOGN0xRHcjzZIhuRpukWF&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]

When you post the www.warofthewhales.com [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqcD0MuAn3Fm1uIjAtr0vgovmEt9hZwUjBQVDi9I_EdakNzqBs-dvlhJRUAF7ogJP4URQpe97A-xUKse0SobuKkYa34EORxDuRWNL2EG-9aq4QL6Map7SFJx2n1J1hrJViA==&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
website link on Facebook, it will automatically insert a click-able picture of the
book cover that also links to the website.

Here's a sample Facebook post:

Josh Horwitz's War of the Whales, on sale now at
http://www.amazon.com/dp/1451645015/ [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfaTH2CBAJj9cM55IO5vvheX6KuYtBtkZIkGxe1TtNtb23-zcnm7S5xOyylkBuqPhJi5NClVrJhV2fTiehy0yxzNGFFMG2bGiiazYwdRPUV9eQ8GnNwlFeHrOGN0xRHcjzZIhuRpukWF&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
tells the true story of two unlikely heros - an environmental lawyer and a whale
 scientist - who team up to challenge the world's most powerful navy. Their fight
to protect whales and other marine life goes all the way to the Supreme Court. Find
out more about this "gripping true-life detective story" at www.warofthewhales.com
[http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqcD0MuAn3Fm1uIjAtr0vgovmEt9hZwUjBQVDi9I_EdakNzqBs-dvlhJRUAF7ogJP4URQpe97A-xUKse0SobuKkYa34EORxDuRWNL2EG-9aq4QL6Map7SFJx2n1J1hrJViA==&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]

3. Please Write an AMAZON Review (5-10 min)

Beginning today, you can post a review on Amazon. This is hugely helpful, because
if visitors to the amazon order page see a lot of reviews, they're a lot more likely
to order the book.

Please post a brief review. It can just be a line or two. Click here [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfaTH2CBAJj9cM55IO5vvheX6KuYtBtkZIkGxe1TtNtb23-zcnm7S5xOyylkBuqPhJi5NClVrJhV2fTiehy0yxzNGFFMG2bGiiazYwdRPUV9eQ8GnNwlFeHrOGN0xRHcjzZIhuRpukWF&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
to get to the Amazon page, and (beginning Tuesday) you can scroll down to the "Create
your own review" button, as in the image above.

Click & order a copy now! [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfaTH2CBAJj9cM55IO5vvheX6KuYtBtkZIkGxe1TtNtb23-zcnm7S5xOyylkBuqPhJi5NClVrJhV2fTiehy0yxzNGFFMG2bGiiazYwdRPUV9eQ8GnNwlFeHrOGN0xRHcjzZIhuRpukWF&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]

NOTE: If your Amazon account is connected to your Facebook or Twitter profiles, 
go ahead and share your review with your friends and followers! To connect your 
social media accounts to Amazon, click here [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfayLvOFy5VqK2eAZhYVLusS9f2LOqILP7pNDZ9I6CD2OZmZFbYjXqpRISN6aJ6FMDxu9HPKBsWAnsW0ASGchP1Abpjvwi9ATr0QyOPO61-T---A-MxVQi_4TdzEDhzI0-DC9vWaelxkuFOp0qvtn9C02Ia9bkq2kA==&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==].

And if you want extra credit, follow the book on Facebook [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfaTH2CBAJj9cbZhTqDFcd24GSmzO6N0Arbq8C5urxJjMtmFWqiFarT8BXMM3wlH69XZxDIxW4-XMORmXJjeN5-72yaByaLkLbO44zbFHIc9jPIZzTB27qD5tvkjLKhg_d-XWm2bCDJAiGyp63gS6sjFUR4MTDaGgWXhz23Efoo_VSOx_s4P6EvQxchjZOMY8Q_YfSMwRH8NnrGdJOLkcfs=&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
and Twitter [http://r20.rs6.net/tn.jsp?f=001obysAhC9Vs-u5HyEJO5Y4nTpUFKai-X_Vt9EYn3tRRzGcs6P-GEyqfayLvOFy5VqvpLGTpdcyuw8d5Ke0FOIrTk2CllKX9u7UG6m8SPwRpisymcTZci9Epqv8C2_fEasUVVdXTQ7iK9BTW_HESPhnen9O9_AmrOONZENLt6fgqUzfMEYQwEuaSXwdIsq8OUW&c=oRFSCOEps24VUMAbSVf4f7M45-778X_mGgB13Zh06H-lPFNOgusXVA==&ch=ZxGvUhrbau37mTL3uvwRqzrpxUV0h6jsKr3u15jj6_uwdnEMNPqmxQ==]
and share with your friends.
Thanks!
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