Subject: RE: Counsyl biz dev
From: "Neil Callahan" <[email-masked]>
To: "Eric Schwerin" <[email-masked]>, "Katie Dodge" <[email-masked]>
Cc: "Devon Archer" <[email-masked]>, "Hunter Biden" <[email-masked]>, "John DeLoche" <[email-masked]>, "William Lee" <[email-masked]>, "Sebastian Momtazi" <[email-masked]>
Date: Tue, 22 Jul 2014 11:32:06 -0400

Yes, we are working with Counsyl to come up with a priority target list of
key accounts.

I think we can break down how we can help into a couple of different
categories:

1.  Revenue:

There are 150 major medical centers in the US, all have a public policy /
funding aspect to them.  I think this is where we can be most helpful (vs
calling on Doctor's practices and offices).  Lab testing is a profite
center within major medical centers - the value proposition is to
outsource the genetic testing of the in-house labs to Counsyl and the
medical center make the same or more money without having the overhead,
while getting superior tests.

We will work with Counsyl to get a priority ranking of the 150 of which we
should pursue first.

2.  International:

Revenue internationally is a long way off, as labs need to be built etc.,
unless Counsyl pursues a licensing strategy and gets money up front for
them, but too early to tell.

China is a long road.  I think getting a Gulf country to sign up and do a
partnership / JV or something like that and put some $ behind it is
realistic.  So getting a deal done in UEA, Saudi and/or Qatar would be
something to think about doing 4Q14 based on all of our relationship and
live discussion we have going with them.  Also KZ - they talk about tech
transfer, providing improved standard of living to their people, etc..
This could be tied to an RSTP commitment, or maybe not, we can discuss.

3.  Brand Awareness

Anything we can do to get them press:  new stories, tv appearances, etc
would be helpful.  We have a lot of relationship in the media space, let's
make a short list of the folks we can approach and get Counsly on the
airwaves in September.  We should just lead here, not waste time waiting
for management to figure it out.

If I get the opportunity I will work with management to help develop and
advertising and media campaign that will provide air cover for any PR and
Sales strategy.  As well provide all the marketing materials and thought
leadership materials that may be needed.

4.  Thought Leadership

We could leverage our relationship with the trial lawyers to get position
papers written about how Counsyl testing protect doctors from a liability
front (or would they not like it because they are on the other side -
maybe go to the insurance companies underwriting the malpractice
policies?)

The Heinz Family Office spent a decade advocating for Health Care reform,
maybe we can tap into that community to help create Thought Leadership
around genetic information and the long term impacts to health and health
costs.

5.  Policy Ecosystem

As with StartUp Health, if we could get Counsyl involved with roundtables
and policy discussion with the agencies within the USG, the value
proposition of Counsyl helping to reduce long term care costs (for people
born with expensive diseases to care for, etc.).  Getting Ramji and the
Board members (hopefully Bob Cohn) invited to key policy discussions and
PR events would be hugely helpful.

John and I will work to prepare for our discussion and come with a list of
key accounts and alignment with the company marketing and sales plan.  But
take a look at the above focus areas and give your thoughts and feedback,
suggestions, etc.

Best,

Neil

Neil Callahan
Co-Founder & Managing Director
Rosemont Seneca Technology Patners
152 West 57th Street, 47th Floor
New York, New York 10019
917-945-9516
www.rstp.com

-----Original Message-----
From: Eric Schwerin [mailto:[email-masked]]
Sent: Tuesday, July 22, 2014 10:26 AM
To: Katie Dodge Rosemont Seneca Partners
Cc: Devon Archer; Hunter Biden; John DeLoche; Neil Callahan; William Lee;
Sebastian Momtazi
Subject: Re: Counsyl biz dev

In advance of this call do we have a list of everywhere Counsyl is being
sold so we can identify gaps where we may be helpful?  Or specific markets
they are targeting or having trouble with?

Eric D. Schwerin
[email-masked]

Sent from my iPhone

> On Jul 22, 2014, at 9:24 AM, Katie Dodge Rosemont Seneca Partners
<[email-masked]> wrote:
>
> Waiting for times. Will be back to you soon I hope.
>
> -- Katie Dodge
> Rosemont Seneca Partners
> 202-333-1880
>
>> On Jul 21, 2014, at 2:55 PM, Devon Archer <[email-masked]>
wrote:
>>
>> Katie,
>> Can we find a convenient time on Wed for 30 min call on Counsyl biz
Dev.  Thanks.
>>
>> Devon Archer
>> 646 436 3745
<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd">
<plist version="1.0">
<dict>
	<key>conversation-id</key>
	<integer>78556</integer>
	<key>date-last-viewed</key>
	<integer>0</integer>
	<key>date-received</key>
	<integer>1406046074</integer>
	<key>flags</key>
	<integer>8590195713</integer>
	<key>remote-id</key>
	<string>161275</string>
</dict>
</plist>