Subject: Re: FW: PR/advertising Agency
From: "Rob Walker" <[email-masked]>
To: "Neil Callahan" <[email-masked]>
Cc: "Hunter Biden" <[email-masked]>, "Devon Archer" <[email-masked]>, "Eric Schwerin" <[email-masked]>, "John DeLoche" <[email-masked]>, "William Lee" <[email-masked]>
Date: Wed, 23 Jul 2014 16:41:34 -0400

​like a pre bake off.  Would like to be in the process.

On Wed, Jul 23, 2014 at 4:26 PM, Neil Callahan <[email-masked]
> wrote:

> FYI - the selection process for an agency that we suggested to Ramji.
>
> Neil Callahan
> Co-Founder & Managing Director
> Rosemont Seneca Technology Patners
> 152 West 57th Street, 47th Floor
> New York, New York 10019
> 917-945-9516
> www.rstp.com
>
>
> -----Original Message-----
> From: Neil Callahan [mailto:[email-masked]]
> Sent: Tuesday, July 1, 2014 4:49 PM
> To: John DeLoche; 'Ramji Srinivasan'
> Cc: 'Neil Callahan'
> Subject: RE: PR/advertising Agency
>
> Hey Ramji,
>
> Kudos to the great progress and launch of Counsyl Complete.
>
> One approach I could help you with is to run a process prospecting a full
> service agency - creative/brand, advertising, media placement and buying,
> pr, digital, field activation, sales effectiveness/rewards program, etc.
> Basically we run a process by inviting 4-6 agencies, big and small,
> healthcare focused and general, to submit a proposal and then do in person
> pitches to you.  I can help write the RFP and normalize the bids and run
> the presentation process as third party facilitators - basically you get
> deep content rich free ideas from half a dozen of the best marketing teams
> in the business, and if you do want to go forward and hire someone, you
> have multiple bids that helps you negotiate the best deal.  I've run this
> type of process for IBM, at&t and Cisco in the past to tremendous results
> for them.  They key is to align incentives where the agencies entire
> organization and network of relationships is leveraged for you which can
> lead to the creation of an extremely powerful brand and demand generation
> for your offerings.
>
> Let me know if you want to discuss and I can walk you through our thinking
> and the process/methodology.
>
> Best,
>
> Neil
>
>
>
> Neil Callahan
> Co-Founder & Managing Director
> Rosemont Seneca Technology Patners
> 152 West 57th Street, 47th Floor
> New York, New York 10019
> 917-945-9516
> www.rstp.com
>
> -----Original Message-----
> From: John DeLoche [mailto:[email-masked]]
> Sent: Monday, June 30, 2014 2:56 PM
> To: Ramji Srinivasan
> Cc: Neil Callahan
> Subject: PR/advertising Agency
>
> Ramji,
>
> Have you guys hired one? Neil is an expert in this field. Let's discuss.
>
> Best,
>
> John
>
> Sent from my iPhone