Subject: Re: PR/advertising Agency
From: "Rob Walker" <[email-masked]>
To: "Devon Archer" <[email-masked]>
Cc: "Hunter Biden" <[email-masked]>, "Neil Callahan" <[email-masked]>, "Eric Schwerin" <[email-masked]>, "William Lee" <[email-masked]>, "John DeLoche" <[email-masked]>
Date: Wed, 23 Jul 2014 17:19:33 -0400

I would like to hear again why they believe they are completely fine with
the fda besides the doctor's prescription answer.  After briefly discussing
with eric and neil, with this hopeful media blitz coming out, if I were
quest or lab corp and got worried, I would figure out how to use one of my
30 lobbyists to get the fda to kill them.  They should be proactive on the
hill.  Ask microsoft.
On Jul 23, 2014 4:42 PM, "Devon Archer" <[email-masked]> wrote:

> I vote for FTI
>
> Devon Archer
> 646 436 3745
>
> On Jul 23, 2014, at 4:41 PM, Rob Walker <[email-masked]>
> wrote:
>
> ​like a pre bake off.  Would like to be in the process.
>
>
> On Wed, Jul 23, 2014 at 4:26 PM, Neil Callahan <
> [email-masked]> wrote:
>
>> FYI - the selection process for an agency that we suggested to Ramji.
>>
>> Neil Callahan
>> Co-Founder & Managing Director
>> Rosemont Seneca Technology Patners
>> 152 West 57th Street, 47th Floor
>> New York, New York 10019
>> 917-945-9516
>> www.rstp.com
>>
>>
>> -----Original Message-----
>> From: Neil Callahan [mailto:[email-masked]]
>> Sent: Tuesday, July 1, 2014 4:49 PM
>> To: John DeLoche; 'Ramji Srinivasan'
>> Cc: 'Neil Callahan'
>> Subject: RE: PR/advertising Agency
>>
>> Hey Ramji,
>>
>> Kudos to the great progress and launch of Counsyl Complete.
>>
>> One approach I could help you with is to run a process prospecting a full
>> service agency - creative/brand, advertising, media placement and buying,
>> pr, digital, field activation, sales effectiveness/rewards program, etc.
>> Basically we run a process by inviting 4-6 agencies, big and small,
>> healthcare focused and general, to submit a proposal and then do in person
>> pitches to you.  I can help write the RFP and normalize the bids and run
>> the presentation process as third party facilitators - basically you get
>> deep content rich free ideas from half a dozen of the best marketing teams
>> in the business, and if you do want to go forward and hire someone, you
>> have multiple bids that helps you negotiate the best deal.  I've run this
>> type of process for IBM, at&t and Cisco in the past to tremendous results
>> for them.  They key is to align incentives where the agencies entire
>> organization and network of relationships is leveraged for you which can
>> lead to the creation of an extremely powerful brand and demand generation
>> for your offerings.
>>
>> Let me know if you want to discuss and I can walk you through our thinking
>> and the process/methodology.
>>
>> Best,
>>
>> Neil
>>
>>
>>
>> Neil Callahan
>> Co-Founder & Managing Director
>> Rosemont Seneca Technology Patners
>> 152 West 57th Street, 47th Floor
>> New York, New York 10019
>> 917-945-9516
>> www.rstp.com
>>
>> -----Original Message-----
>> From: John DeLoche [mailto:[email-masked]]
>> Sent: Monday, June 30, 2014 2:56 PM
>> To: Ramji Srinivasan
>> Cc: Neil Callahan
>> Subject: PR/advertising Agency
>>
>> Ramji,
>>
>> Have you guys hired one? Neil is an expert in this field. Let's discuss.
>>
>> Best,
>>
>> John
>>
>> Sent from my iPhone
>>
>