Subject: We won't make it
From: "Julia Rosen, ActBlue" <[email-masked]>
To: "Robert" <[email-masked]>
Date: Mon, 8 Sep 2014 18:36:19 +0000

Dear Robert,

Here's the deal.

We're running at about double the volume we were last cycle (which is amazing!!). But that means we need an infrastructure twice as big to support all 2,251 Democratic candidates and organizations relying on ActBlue. And that costs money. A lot of it.

We don't charge the campaigns for our services. We give it away for free and then count on you to chip in what you can.

We need you now.

If you've saved your payment information with ActBlue Express, your donation will go through immediately:
Express Donate: $10 [ https://secure.actblue.com/contribute/page/deal?express_lane=true&amount=10&refcode=nexp_ot&refcode2=10_t ]
Express Donate: $25 [ https://secure.actblue.com/contribute/page/deal?express_lane=true&amount=25&refcode=nexp_ot&refcode2=25_t ]
Express Donate: $50 [ https://secure.actblue.com/contribute/page/deal?express_lane=true&amount=50&refcode=nexp_ot&refcode2=50_t ]
Express Donate: $100 [ https://secure.actblue.com/contribute/page/deal?express_lane=true&amount=100&refcode=nexp_ot&refcode2=100_t ]
Or donate another amount: [ https://secure.actblue.com/contribute/page/deal?amount=10&refcode=nexp_ot&refcode2=x_t]

For every dollar that donors like you chip in from emails like this, we can help Democrats and progressives raise $193. That's an incredible return on investment.

But right now, we're coming up short on our own fundraising goals. And that could be a big problem.

We need to raise another $50,000 by the end of the week to make sure our technology can handle a massive spike in the number of contributions.

Can we count on you?

If you've saved your payment information with ActBlue Express, your donation will go through immediately:
Express Donate: $10 [ https://secure.actblue.com/contribute/page/deal?express_lane=true&amount=10&refcode=nexp_ot&refcode2=10_b ]
Express Donate: $25 [ https://secure.actblue.com/contribute/page/deal?express_lane=true&amount=25&refcode=nexp_ot&refcode2=25_b ]
Express Donate: $50 [ https://secure.actblue.com/contribute/page/deal?express_lane=true&amount=50&refcode=nexp_ot&refcode2=50_b ]
Express Donate: $100 [ https://secure.actblue.com/contribute/page/deal?express_lane=true&amount=100&refcode=nexp_ot&refcode2=100_b ]
Or donate another amount: [ https://secure.actblue.com/contribute/page/deal?amount=10&refcode=nexp_ot&refcode2=x_b ]

From all of us at ActBlue, thanks.

-- Julia, George, Meredith, and the rest of the team----

ActBlue is the nation's largest source of funds for Democrats. Launched in 2004, ActBlue created and deployed the next generation of online fundraising tools, enabling individuals and groups to raise money for the Democratic candidates of their choice at www.actblue.com. 

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