Subject: Counsyl Business Development - Focus Areas
From: "Neil Callahan" <[email-masked]>
To: "Rob Walker" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Eric Schwerin" <[email-masked]>
Cc: "John DeLoche" <[email-masked]>, "Devon Archer" <[email-masked]>, "William Lee" <[email-masked]>, "Katie Dodge" <[email-masked]>, "Sebastian Momtazi" <[email-masked]>
Date: Wed, 19 Nov 2014 01:14:58 -0500

Hey guys,

I hope you are all well.  We made good progress this week in helping
Counsyl in making an introduction to Amy Tejral of Avenue Solutions as well
as coordinating with Donnie regarding Northwestern.  Also, Julianna will
continue to try and get a Wisconsin contact to develop a relationship with
EPIC, the EMR incumbent.  So great job and kudos to the team.

Amy and her team will propose a path for helping Counsyl at BCBS Federal,
major issue where Counsyl went from getting an inflated reimbursement to
zero.   Amy will also propose helping Counsyl find a way into 10 additional
BCBS plans where they are currently not in network representing an
opportunity of 12.8m new covered lives for Counsyl.

Attached is an excerpt of the tracking spreadsheet on google drive that we
all have access to.  It highlights the "Top 10" hospital systems where they
need our help based on a prioritization from Counsyl last week.  The
expectation is that we will be crafty and find a way in, so we do have to
do some work here to find a way in if it's not obvious.  I will work with
the DC team to try and find the best way and how we approach and coordinate
with the Counsyl team.  Everyone please review and come up with approach
strategies.

Also, there is an international tab - Israel and Great Britain seem to be
the places where they need our help most.  I was thinking maybe in January
we do an Embassy tour in DC and introduce Counsyl to the commercial /
health folks and try and get Counsyl in the mix - these are all single
payer systems where the Gov is looking for a low cost provider, so Counsel
could win huge contracts from their targeted countries.  We should also
think about KZ and getting a national contract, Qatar and UAE as well.

I have a suggestion to keep us on task - let's have a 15 minute weekly call
on Counsyl Biz Dev.  Could we tack this on after the RSTP call - say
3-3:15pm EST each week?  Or another time?  LMK.

Best,

Neil

Neil Callahan
RSTP
[email-masked]
917-945-951