Subject: State of the Union Spend Consciously Style
From: "Matthew Colbert" <[email-masked]>
To: "Karen Tramontano" <[email-masked]>, "Eric Schwerin" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Joan Peugh" <[email-masked]>
Date: Wed, 21 Jan 2015 12:46:59 -0500

Hello all,

I hope that all is well and that everyone had a wonderful holiday.  Now
that we are back from the Consumer Electronic Show in Vegas and recovered
from my Vegas illness, I would love to reconnect and plan out this next
quarter.  I have included below our end of year report that I thought you
would find interesting.  In particular, please take a look at what Pope
Francis said in his Xmas sermon -- highly relevant and shows that this is
not just a progressive or left of center thing.

Please let me know how your schedules look as it would be great to bring
over a couple new members of our team who should hopefully help show our
major league team.  In particular, our new CFO who was previously CFO at
Washington Gas and before that with Freddie Mac and Stanley Tools.

Best,

Matt

Hello all,

Wow what a year!  In honor of the State of the Union – the State of Spend
Consciously is strong.

In fact, talk about hitting a year with a bang -- we certainly did that.
And I must say that I could not have done it without each one of you.  But
that is just the tip of the iceberg.  2015 is going to make what we
achieved in 2014 look like just the first inning of the baseball game
because now the game has officially started.

So just to recap what we have achieved because it is important to stop and
smell the roses:

*Downloads*: We went from 175 users on August 10th to more than 250k users
on both IOS and Android

*Platforms*: We have gone from a working prototype on IOS only to now have
fully developed products on two platforms (Android and IOS).

*Database*: We went from 92 companies with almost 2,000 products to very
soon having covered the full Fortune 500 with more than 15,000 products.

*Press*:  We went from one story by our dear friend, mentor and now team
member, Monika Jenson, in UberStories to more than 200 different national
and international stories on every platform possible.  We were on TV,
radio, newspapers and magazines.  We had comedians getting comic relief, we
had top literary publications espousing the game-changing implications of
what we are doing and we had mainstream media finding daily interest in the
power of a startup.  We even had a full editorial board of one of the
leading national daily papers weighing in on our company (they had only
previously commented on two other tech companies, Uber and Living Social).

*Team*:  We went from three people working on this to now having more than
fifteen.  We will be starting payroll for the fist time after the New
Year.  And the team is so very impressive -- we have people who have led
technology operations for major companies, run sales teams for Fortune 500
companies, been the CFO for a major utility company, come from Wall Street
and the legal world.  They have been well versed in the tech world and won
major awards for UI and UX and done communication work for the President as
well as corporate clients from the Fortune 500 to the Catholic Church.  I
could not be more proud of the team that has come together.

*Outreach*:  We have started partnerships with companies and
organizations.  These include the Consumer Electronic Association, Planned
Parenthood and the British Embassy on the organization side and several
leading companies like American Airlines and Microsoft with more to
announce in the first quarter.  Companies like Wal-Mart, Target, Starbucks,
Coca-Cola and Unilever are finalizing talks to become paying customers of
Spend Consciously in various capacities.

2015 is set for explosive growth.

*Pope Francis* in his end of the year speech spoke of the need for a
company to be doing exactly what we are doing:

“Businesses[6] have a duty to ensure dignified working conditions and
adequate salaries for their employees, but they must also be vigilant that
forms of subjugation or human trafficking do not find their way into the
distribution chain. Together with the social responsibility of businesses,
there is also the social responsibility of consumers. Every person ought to
have the awareness that “purchasing is always a moral – and not simply an
economic – act”.[7]

Organizations in civil society, for their part, have the task of awakening
consciences and promoting whatever steps are necessary for combating and
uprooting the culture of enslavement. (
http://w2.vatican.va/content/francesco/en/messages/peace/documents/papa-francesco_20141208_messaggio-xlviii-giornata-mondiale-pace-2015.html
)"

We are beginning outreach to have a Papal audience as well as inclusion in
Davos at the World Economic Summit.

*Corporate outreach*:  We are expanding our team and bringing on the former
head of the Chamber of Commerce CSR initiatives, the former CSR of Hershey
and one of the leaders of the CSR movement (who was formerly an advisor to
the company) to help lead our corporate and organizational outreach
efforts.  We will be finalizing deals with major Fortune 50 companies and
continuing through our pipeline of open sales deals with many of the
Fortune 500.  These deals will start out with our traditional on-boarding
as Charter Members of Spend Consciously but will for many include white
labeling and other exciting initiatives.

*Technology*:  We are continuing the development of the first product,
BuyPartisan, to capitalize on the early 2016 Presidential cycle and the
widespread fervent interest that many will have for political empowerment.
In addition, we unveiled an early release of our much more robust mobile
platform, Eye$pend, at CES to widespread approval.  We will continue to
develop this on the mobile and web platform side to make a more formal
release come Q2.

*Organizational outreach*: We have significant meetings with leadership of
many of the leading political, social and member-based organizations and
associations.  Many of these groups have actually reached out to us to meet
and figure out how best we can work with them to better engage their
membership.  These members will help expand our initial user base and
provide additional revenue for the company.

And it just begins there.

Everything is continuing to explode with new stories emerging in
publications like Time and People and the overall media even more excited
about the release of our main product and focus of the company.  We are
going to be raising our Series A round of capital shortly.

We are very excited about where we are and where we are going.  We could
not have done it without your early support and involvement.  I cannot
thank you enough.  I look forward to talking to you soon.

*Please reach out to me and let me know when is a good time to connect.*

All the best,

Matt

*Matthew Colbert*
Founder & CEO
p: 202.642.5751 | e: [email-masked] w: www.spendconsciously.coma: 1133
15th Street NW, 12th Floor Washington, DC 20005
<https://www.linkedin.com/profile/view?id=144314518&authType=OPENLINK&authToken=WJ9d&locale=en_US&srchid=525154411405524771825&srchindex=1&srchtotal=30&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A525154411405524771825%2CVSRPtargetId%3A144314518%2CVSRPcmpt%3Aprimary>
  <https://www.facebook.com/EyeSpend>  <https://twitter.com/BuyPartisan>
<https://twitter.com/EyeSpend>  *Download BuyPartisan today!*
<https://itunes.apple.com/us/app/buypartisan/id882404352?ls=1&mt=8>
<https://play.google.com/store/apps/details?id=com.eyespend.buypartisan>

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