Subject: Choice is a Powerful Thing
From: "David Plouffe" <[email-masked]>
To: <[email-masked]>
Date: Tue, 27 Jan 2015 10:47:27 -0600

UBER

Robert,

Ridesharing helps make cities safer. A new study we conducted with Mothers Against Drunk Driving (MADD) shows just how powerful choice can be: Since we launched UberX in California, drunk-driving crashes decreased by 60 per month for drivers under 30. That's 1,800 crashes likely prevented over the past 2 1/2 years. 

When empowered with more safe, reliable and affordable transportation options like Uber, people are making better, smarter choices that are making our roads safer for everyone. Learn more on our 
http://click.et.uber.com/?qs=403c4fa2e7ae9b4c53aa5ae143e0fdac5dcb8adf9cf9bc0ed9815ca624817b50fd521fa5a3d84473 
blog .

 To promote safe rides home during the weekend of the Big Game, Uber will donate $1 to MADD for every trip taken on Sunday, February 1, 2015 between 3:00 PM and 12:00 AM ET when riders enter the promo code THINKANDRIDE.

Uber and MADD will keep working to ensure a safe ride is always within reach and drunk driving crashes become a thing of the past.

Sincerely,

David Plouffe
SVP of Policy & Strategy, Uber

encourage friends to #ThinkAndRide

http://click.et.uber.com/?qs=403c4fa2e7ae9b4c2197824dadf88b40d2592ba4a68da9b7bc4f49b73ddb93903dc6c0d690802500 

http://click.et.uber.com/?qs=403c4fa2e7ae9b4c9171eb2284ded145982e3aa47e02113e49576f00af99860d60186c6168294cb5 

mailto:?subject=Ridesharing%20makes%20cities%20safer&body=Hey%20there%2C%20%0A%0AUber%20and%20Mothers%20Against%20Drunk%20Driving%20(MADD)%20just%20released%20a%20study%20about%20the%20impact%20of%20ridesharing%20on%20drunk-driving%20accidents.%20%20%0A%0AIn%20California%2C%20they%20found%201%2C800%20drunk-driving%20crashes%20are%20likely%20to%20have%20been%20prevented%20since%20the%20launch%20of%20uberX%20in%20July%20of%202012.%20And%2078%25%20of%20people%20who%20responded%20to%20the%20survey%20said%20after%20ridesharing%20came%20to%20their%20city%2C%20their%20friends%20were%20less%20likely%20to%20drink%20and%20drive.%0A%0AThe%20full%20results%20of%20the%20study%20are%20available%20here%3A%20http%3A%2F%2Ft.uber.com%2FMADD. 

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