Subject: Top Producer Content Leadership Transitions to the Future
From: "Farm Journal Media" <[email-masked]>
To: <[email-masked]>
Date: Fri, 27 Mar 2015 21:20:35 +0000 (GMT)

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For Immediate Releas=

For more information, contact:
<=strong>
Charlene Finck
= SVP, Editorial & Content Development
<=trong>Phone: (573) 581-9642
Email: cfinck@farmjourn=l.com

Top Producer Content Le=dership
Transitions to the Future
=

Philadelphia, Pa. (March 27, 2015)—Today, Top Pro=ucer Editor Jeanne Bernick announced her upcoming retirem=nt from media after 20 years at Farm Journal Media and ne=rly six years leading content creation for the Top Produc=r franchise. Following in her footsteps and stepping into=the prestigious role is Sara Schafer, an accomplished Top=Producer team member.

"I've enjoyed a great care=r at Farm Journal Media and loved leading Top Producer,&q=ot; noted Bernick. "Now, it is time to retire from m=dia and make a personal change to pursue more diversified=business experiences. I am delighted to pass the Top Prod=cer leadership baton to Sara."

In her distinguis=ed career at Farm Journal Media, Bernick created authorit=tive coverage of a wide array of topics that literally to=ched every key aspect of agriculture. As an award-winning writer, = she was named Writer of Merit for the American Ag Editors Associat=on (AAEA), was a recipient of FOLIO awards and American B=siness Media Neal Awards and was a member of the Farm Jou=nal Media team that won a Grand Neal Award.
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Bernick grew Top Producer magazine into a multimedia CEO brand = that includes: print, digital, eNewsletters, two national awar=s contests (Top Producer of the Year and Tomorrow's Top P=oducer), social media and three national events. During h=r tenure, Top Producer Seminar doubled in size, and she c=eated two other national events-Tomorrow's Top Producer a=d Executive Women in Agriculture.

The Top Producer Ex=cutive Network, which Bernick helped create, is a profess=onally facilitated farmer peer network that has grown to =ver 150 members. She managed all content for the network, =including its annual Signature event.

= "Jeanne has an unwavering commitment to service journalism = and the American farmer," said Charlene Finck, Farm Jou=nal Media Senior Vice President of Editorial and Content.="Her accomplishments at Top Producer have been outst=nding. She also played a valuable role in the professiona= development path that makes Sara poised and ready to fol=ow in her footsteps."

Schafer assumes content le=dership for Top Producer at a time when the brand has tre=endous momentum. She brings her deep roots in agriculture=and adept multimedia experience to the role. A native of =amestown, Mo., and former state FFA officer, she has a pa=sion for service journalism.

Since joining the compan= nearly eight years ago, Schafer has covered a broad rang= of topics pivotal to the success of American farmers. In=addition to being an award-winning content producer, she =as played several key roles at AgWeb, Farm Journal and Top = Producer, including the first, transformative relaunch of AgWeb = that turned the website into the industry's leading site for news, = weather and markets. Schafer also drove the multimedia lau=ch of the innovative Farm Journal Pulse, a national farme= poll established with Commodity Update to use mobile sur=eys to gather instant market intelligence.
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Working across all platforms at Farm Journal Media, Schafer spearhea=ed the Farm Journal Legacy Project expansion in 2014, est=blished the Legacy Advisor Team and hosted the first Lega=y Conference. Her leadership greatly increased the flow o= succession planning information to farmers.
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At Top Producer, Schafer has served as the architect and host = of the Tomorrow's Top Producer event for the past three years.= She has also been responsible for the Tomorrow's Top Prod=cer Horizon Award, which recognizes excellence for young =armers. Working with Bernick, she helped produce and host=segments of Executive Women in Agriculture and Top Produc=r Seminar.

"I'm honored to assume the reins from=Jeanne," said Schafer in accepting the promotion. &q=ot;Top Producer is poised to move to the next level, and ='m excited to put my ideas for accomplishing that into ac=ion. That will entail harnessing our multimedia capabilit=, the talent across all of Farm Journal Media and the ind=stry experts we're proud to have on the team."

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About Farm Journal Media Farm Journal Media is the nation’s prominent agric=ltural media company. Its magazines include the 138-year-ol= flagship Farm Journal, as well as Top Producer, Beef Today and Dairy Today. The broadcast =ivision produces and distributes national television progra=s “AgDay,” “U.S. Farm Report” and &=dquo;Corn College TV” and daily radio programs &ldquo=AgriTalk,” “American Countryside” and “Market = Rally.” The company recently introduced My Farm Radio, a 24/7 digital mobile radio channel. The digital divisio= includes web portal AgWeb.com, e-newsletters, onlin= marketplace Cattle-Exchange.com and Farm Journal Mo=ile, which includes the Commodity Update markets ser=ice. Farm Journal hosts a national peer-to-peer advisory pr=gram, the Top Producer Executive Network. Insider news, = policy and market advisory content are offered through the Professional= Farmers of America subscription portfolio, which acquired <=>The Kiplinger Agriculture Letter in 2014. Machinery Pe=e, LLC, was launched in 2014 to provide industry analysis a=d price data for the used farm equipment sector. Farm Journ=l Media also compiles and licenses detailed producer and in=ustry data through its FarmReach database, hosts more than =0 live events each year and offers custom multimedia integr=ted marketing services for its clients. In 2011, the compan= established The Farm Journal Foundation along with its Far=ers Feeding the World initiative dedicated to sustaining agriculture&rsquo=s ability to meet the vital needs of a growing population t=rough education and empowerment.

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