Subject: Re: Logo
From: "Joshua Alcorn" <[email-masked]>
To: "Valerie Owens" <[email-masked]>
Cc: "Hunter Biden" <[email-masked]>, "Hallie Biden" <[email-masked]>
Date: Fri, 12 Jun 2015 11:57:02 -0400

designers said there may be too much going on with that suggestion Valerie - for the eagle to be big enough the block would be  too small to notice.

Joshua Alcorn
302/295.8340 (office)
302/598.1885 (cell)
[email-masked]

> On Jun 12, 2015, at 10:43 AM, Valerie Owens <[email-masked]> wrote:
> 
> Idea: eagle in flight mode with Children's block in its talons 
> 
> 
> 
> On Jun 12, 2015, at 10:31 AM, Joshua Alcorn <[email-masked] <mailto:[email-masked]>> wrote:
> 
>> Ok, sent along your thoughts to the design team. I agree that we should take our time and get this right. 
>> Would you like to chat with them before they go back and design again? I think the website development will be between 5-10k which is a discounted rate from the Well & Lighthouse team and pretty reasonable generally. I think the more we ask them to design, the closer to 10k we’ll get. 
>> As for the Shepard Ferry type Beau image - I love it, but my suggestion is that the logo be more “for the protection of children” than “Beau Biden.” That would be a good image for the website or a poster. Would we want that as a bumper sticker on a Porsche? :-)
>> 
>> Joshua Alcorn
>> 302/295.8340 (office)
>> 302/598.1885 (cell)
>> [email-masked] <mailto:[email-masked]>
>> 
>> 
>> 
>> 
>>> On Jun 11, 2015, at 5:04 PM, Hunter Biden <[email-masked] <mailto:[email-masked]>> wrote:
>>> 
>>> What about a silhouette/ Obama poster like image of beau in black and white - 
>>> 
>>> RHB
>>> 202.333.1880
>>> 
>>> On Jun 11, 2015, at 1:06 PM, Joshua Alcorn <[email-masked] <mailto:[email-masked]>> wrote:
>>> 
>>>> got it - will relay. To be precise: edgy, strong, not the pillowy, huggy logos we’ve seen. Something more along the lines of the “eagles wings” image you sent or a flag. I actually like the blocks, as they capture the kids aspect of the foundation, but they leave out the “protection” side of it. Are there any other ideas you can throw out to help with the next round of designing? 
>>>> 
>>>> Joshua Alcorn
>>>> 302/295.8340 (office)
>>>> 302/598.1885 (cell)
>>>> [email-masked] <mailto:[email-masked]>
>>>> 
>>>> 
>>>> 
>>>> 
>>>>> On Jun 11, 2015, at 11:28 AM, Hunter Biden <[email-masked] <mailto:[email-masked]>> wrote:
>>>>> 
>>>>> Hallie and I just talked about logos-- the important stuff-- and both agree that the goal here should be to design something that you would think is really cool to have as a sticker on your car. That would be important to Beau. So let's take our time and get it right. I think we all agree that something edgy and strong is what we want not soft and cuddly.
>>>>> 
>>>>> RHB
>>>>> 202.333.1880
>>>>> 
>>>>> On Jun 10, 2015, at 4:49 PM, Joshua Alcorn <[email-masked] <mailto:[email-masked]>> wrote:
>>>>> 
>>>>>> Very good ideas. Can we hop on the phone to discuss with them?
>>>>>> 
>>>>>> /ja
>>>>>> 302-598-1885 (cell)
>>>>>> 
>>>>>> Sent from my iPhone, which is responsible for any typos. 
>>>>>> 
>>>>>> On Jun 10, 2015, at 3:39 PM, Hunter Biden <[email-masked] <mailto:[email-masked]>> wrote:
>>>>>> 
>>>>>>> What about a claddagh image- celtic image two hands holding a heart- a variation of that in blue/red
>>>>>>> 
>>>>>>> 
>>>>>>>> On Jun 10, 2015, at 2:59 PM, hurricane5155 <[email-masked] <mailto:[email-masked]>> wrote:
>>>>>>>> 
>>>>>>>> I like #1  valerie 
>>>>>>>>> On Jun 10, 2015, at 2:26 PM, Joshua Alcorn <[email-masked] <mailto:[email-masked]>> wrote:
>>>>>>>>> 
>>>>>>>>> See attached. Anything you like?
>>>>>>>>> 
>>>>>>>>> /ja
>>>>>>>>> 302-598-1885 (cell)
>>>>>>>>> 
>>>>>>>>> Sent from my iPhone, which is responsible for any typos.  
>>>>>>>> 
>>>>>>> 
>>>> 
>>