Subject: Machinery Pete Launches New Site and Announces Appointment of Key Executive Hires
From: "Farm Journal Media" <[email-masked]>
To: <[email-masked]>
Date: Thu, 18 Jun 2015 19:12:37 +0000 (GMT)

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For Immediate Release
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For more information, co=tact:

Margy=Eckelkamp
Phone: 573.864.2468
= Email: [email-masked]

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Machinery Pete Launches New Site and Announces Appointment of Key Executive Hires

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Rosemont, Ill. (June 18, 2015)—Machinery =ete, the most trusted name in farm equipment, announces t=e launch of its new website, www.MachineryPete.com. The company also annou=ces the appointment of two new senior leaders: Kevin Doyl= as CEO, formerly with Apartments.com and Bill Web=r as Vice President of Sales, formerly with John Deere.
=p>“Prior to this redesign, we researched and talked with hundreds = of farmers and dealers across the country to find out exactl= what they want and need. In addition, we partnered with =arm Journal Media to combine our experience and reputatio= to deliver real results,” said Greg Peterson (aka =ldquo;Machinery Pete”). “I have over 25 years=of experience in the machinery business, and I’m so=proud of the additional features and functionality that a=e now available on the site. I know farmers and dealers w=ll love it.”

The new site will be the premier o=line destination for farmers and dealers, providing a com=rehensive used farm equipment experience. The site offers=farmers the ability to search tens of thousands of qualit= used farm equipment listings, plus it provides access to=Machinery Pete blogs, videos and much more to help farmers = make an informed decision when finding and valuing their next = piece of used farm equipment. In addition, the site will continue = to offer trusted auction data, upcoming auction events and tr=nd analysis.

For dealers, in additio= to getting their equipment listings front and center, th= site will provide truly innovative multimedia marketing =olutions. Machinery Pete will leverage Farm Journal Media=rsquo;s solutions and ability to target used farm equipment = buyers through demographic analysis, local market intelligence, = localized mobile marketing tools, targeted online advertising, = site analytics and more.

Along with the =aunch of the new site, the company announces the recent a=pointment of two key senior executives to the management =eam.

Kevin Doyle joins the team as CEO. Doyle is a ve=eran in digital sales, marketing and business development= He brings over 25 years of experience to the role, with = career focus on leading and growing online businesses. D=yle joins Machinery Pete most recently from High School C=be, where he served as President and Co-Founder. Prior to=that, he spent over 11 years with Apartments.com, =he leading apartment listings website in the U.S., where he served = for over six years as the Senior Vice President and General Manag=r. Doyle brings extensive experience in online classified= and lead generation. He is a graduate of the University =f Notre Dame with a bachelor’s degree in economics.=/p>
Bill Weber also joins the Machinery Pete team as Vice=President of Sales. Weber has 25 years of expert experien=e in the ag-equipment industry, largely focused on workin= with dealers in marketing and operations of used farm eq=ipment. He spent over 15 years with John Deere in various=roles, serving most recently as the Division Remarketing =anager. Prior to John Deere, Weber spent eight years with=Case IH in product and dealer marketing roles. Weber has = bachelor’s of science degree in marketing from Nor=hern State University and received his master’s in business = administration from Mid-America Nazarene.

The=company has also engaged the senior consulting services of = Brian Neale, formerly a product owner of classified search for = Cars.com.

“I’m excited about=the new site and products we are building to better serve=farmers and dealers. We are off to a great start,” =ommented CEO Doyle. “Today, we have partnered with =early 2,000 dealer stores across the country and have over = 55,000 used farm equipment listings on the site. We are committed = to adding additional inventory, but equally important, we are = focused on adding robust features and tools that will make th=s site even more relevant and important to the industry.&=dquo;

Farmers are encouraged to visit the site at http://www.machinerypete.com. = Dealers interested in marketing their used farm equipment listings= via the site can contact customersuppo=[email-masked] or call (844) 727-6374.

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About Machinery Pete
=i>MachineryPete.com is the premier online destination for farmers = and dealers, providing a comprehensive used farm equipment searc= experience. The site offers access to Machinery Pete&rsquo=s trusted auction database of more than 500,000 prices sour=ed through firsthand data and a curated network of more tha= 1,000 auction firms, upcoming auction events and trend ana=ysis. Farmers can also find Machinery Pete blog archives, v=deos and much more to help them make an informed decision w=en finding and valuing their next piece of used farm equipm=nt. Plus, MachineryPete.com offers farm equipment de=lers innovative marketing solutions to get their listings front = and center to a growing, targeted farm audience, including online = advertising, market intelligence and analytics. In 2014, Machine=y Pete partnered with Farm Journal Media to buy a majority =hare in Machinery Pete to combine their experience and repu=ation to engage farmers and dealers and provide measurable =alue to both parties.

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