Subject: Re: Logo
From: "Joshua Alcorn" <[email-masked]>
To: "Hallie" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Valerie Owens" <[email-masked]>
Date: Fri, 19 Jun 2015 14:14:21 -0400

I’ve been thinking about the Shep Ferry idea. It’s really grown on me. But I wonder if that should be the logo of the organization, or just something the foundation has to hand out as bumper stickers/t-shirts/posters. Meaning, maybe the branded website is one of the logos below, and we commission an artist (maybe Shep!) to design something that we can send to folks who donate? Does that make sense? 

Joshua Alcorn
302/295.8340 (office)
302/598.1885 (cell)
[email-masked]

> On Jun 18, 2015, at 12:04 PM, Joshua Alcorn <[email-masked]> wrote:
> 
> A few more logos to review. 
> The blocks look like the BBC logo to me. I really like the first B with the wing in the shield and the eagle winged claddah -  as well as the flag/shield/B one. 
> The designers couldn’t get the Shep Fairy thing to work on a small size.
> 
> Joshua Alcorn
> 302/295.8340 (office)
> 302/598.1885 (cell)
> [email-masked] <mailto:[email-masked]>
> 
> 
> 
> 
>> Begin forwarded message:
>> 
>> From: Maura Quinn <[email-masked] <mailto:[email-masked]>>
>> Date: June 18, 2015 at 12:00:15 PM EDT
>> Subject: Re: Logo
>> To: Joshua Alcorn <[email-masked] <mailto:[email-masked]>>
>> Cc: JonDavid Schlough <[email-masked] <mailto:[email-masked]>>
>> 
>> Josh -
>> Here are several more logo options, taking into account the family's feedback. There are variations on eagles wings, blocks and a claddagh (also incorporates eagle imagery). Just to note, the claddagh designs are more of a draft, and can be refined if you like the concept. Re. the Shepard Fairey idea, we'd advise against it as it will likely not be recognizable in smaller sizes. 
>> 
>> Let us know your thoughts.
>> 
>> On Fri, Jun 12, 2015 at 12:10 PM, Joshua Alcorn <[email-masked] <mailto:[email-masked]>> wrote:
>> ok, Hunter wants to see what an Andre The Giant “OBEY” or Shep Ferry Obama type pic of Beau would look like. 
>> This is from Hunter: "Try Shepherd Ferry like logo first. You know the Andre the Giant decals all black and white- that but more beautiful and beau”
>> Sorry for all the back and forth, but this is obviously very important for them.
>> 
>> Joshua Alcorn
>> 302/295.8340 <tel:302%2F295.8340> (office)
>> 302/598.1885 <tel:302%2F598.1885> (cell)
>> [email-masked] <mailto:[email-masked]>
>> 
>> 
>> 
>>> On Jun 12, 2015, at 11:32 AM, Maura Quinn <[email-masked] <mailto:[email-masked]>> wrote:
>>> 
>>> On this - will work with Jen on some new options. 
>>> 
>>> On Fri, Jun 12, 2015 at 10:47 AM, JD Schlough <[email-masked] <mailto:[email-masked]>> wrote:
>>> That scares me, honestly. I would not spend time on it -- is too much to have going on in something 20px tall...the block would be very tiny and the eagle would need to be rly big
>>> 
>>> On Fri, Jun 12, 2015 at 7:46 AM, Joshua Alcorn <[email-masked] <mailto:[email-masked]>> wrote:
>>> Another idea is an eagle in flight with a kids block in its talons. 
>>> 
>>> /ja
>>> 302-598-1885 <tel:302-598-1885> (cell)
>>> 
>>> Sent from my iPhone, which is responsible for any typos. 
>>> 
>>> On Jun 10, 2015, at 2:22 PM, JD Schlough <[email-masked] <mailto:[email-masked]>> wrote:
>>> 
>>>> i like the original the best, then the blocks, then the heart - personally not in love with the others but wanted to include them in case Hallie likes
>>>> 
>>>> 
>>>> On Wed, Jun 10, 2015 at 2:18 PM, Maura Quinn <[email-masked] <mailto:[email-masked]>> wrote:
>>>> Josh - 
>>>> Here are a few other options for the logo. The original version is included for reference. 
>>>> Let us know any feedback/questions you have. Thanks! 
>>>> 
>>>> On Mon, Jun 8, 2015 at 10:57 AM, Joshua Alcorn <[email-masked] <mailto:[email-masked]>> wrote:
>>>> Thanks. Re: content - I’m going to loop in Mike D and Valerie today. They’ll help us wrap our minds around what we want to say. Re: site design - looks great, we just need to figure out if we want black and white or color - will depend on the color scheme of the logo. I’ll try to get to the campaign office today and find more photos of Beau with other peoples kids.
>>>> 
>>>> Joshua Alcorn
>>>> 302/295.8340 <tel:302%2F295.8340> (office)
>>>> 302/598.1885 <tel:302%2F598.1885> (cell)
>>>> [email-masked] <mailto:[email-masked]>
>>>> 
>>>> 
>>>> 
>>>> 
>>>>> On Jun 8, 2015, at 10:39 AM, Maura Quinn <[email-masked] <mailto:[email-masked]>> wrote:
>>>>> 
>>>>> Ok so our team is going to put together a few options for Hallie to look at based on her notes, and we can refine from there.  
>>>>> 
>>>>> Did she or anyone have feedback on the rest of the site design? 
>>>>> 
>>>>> And also - for the creative content, you're working on the mission statement but did you have edits/revisions for the rest of it? I saw you sent that ThinkProgress article through. We can incorporate, just want to make sure we're heading in the right direction. 
>>>>> 
>>>>> 
>>>>> On Mon, Jun 8, 2015 at 9:03 AM, Maura Quinn <[email-masked] <mailto:[email-masked]>> wrote:
>>>>> It may be -- I'm going to loop with them this morning and it might just be the best thing to get everyone on the phone so we know exactly what she's looking for. Thanks Josh - I'll be back to you on it.  
>>>>> 
>>>>> On Mon, Jun 8, 2015 at 9:01 AM, Joshua Alcorn <[email-masked] <mailto:[email-masked]>> wrote:
>>>>> If you think it's smart, I can get her on the phone with your team. 
>>>>> 
>>>>> /ja
>>>>> 302-598-1885 <tel:302-598-1885> (cell)
>>>>> 
>>>>> Sent from my iPhone, which is responsible for any typos. 
>>>>> 
>>>>> On Jun 8, 2015, at 8:57 AM, Maura Quinn <[email-masked] <mailto:[email-masked]>> wrote:
>>>>> 
>>>>>> Hi there, 
>>>>>> Let me circle with our team to convey Hallie's design notes, and then I can get back to you with timeline/next steps etc. 
>>>>>> 
>>>>>> And just for my info - where are the donations going now? 
>>>>>> 
>>>>>> On Mon, Jun 8, 2015 at 5:11 AM, Joshua Alcorn <[email-masked] <mailto:[email-masked]>> wrote:
>>>>>> Hey there -
>>>>>> Had a good talk with Hallie yesterday. She's excited to be a part of the foundation development. For the logo, she thought something more red white and blue, maybe a little more "kid" like. Perhaps she said, a flag but the kind of flag a kid would draw. The other thing she said was the logo previously designed needed edges - she thought it was too soft or airy.
>>>>>> So I think the take aways: red white blue (beau loved his flags) and something that speaks more to kids.
>>>>>> For copy, I'm gonna talk to Mike Donilon today about our mission statement etc. If, for example, your designer gets a logo back and Hallie approves tomorrow - how long for the site to be up? What else do I need to do? Bank account for web donations? Thanks.
>>>>>> 
>>>>>> /ja
>>>>>> 302-598-1885 <tel:302-598-1885> (cell)
>>>>>> 
>>>>>> Sent from my iPhone, which is responsible for any typos.
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> -- 
>>>>>> Maura Quinn
>>>>>> Well & Lighthouse, LLC
>>>>>> 202-760-3256 <tel:202-760-3256> (office)
>>>>>> 781-454-8485 <tel:781-454-8485> (cell)
>>>>>> Confidentiality Notice: This email and all attachments are intended solely for the named person or entity to which it is addressed and contains information that may be privileged, confidential or copyrighted under applicable law. Any review, distribution, dissemination or copying of this email or the information herein by anyone other than the intended recipient, or an agent responsible for delivering the message to the intended recipient, is strictly prohibited. If you have received this email in error, please immediately notify the sender or contact the offices of Well & Lighthouse, LLC at [email-masked] <mailto:[email-masked]>.
>>>>>> 
>>>>> 
>>>>> 
>>>>> 
>>>>> -- 
>>>>> Maura Quinn
>>>>> Well & Lighthouse, LLC
>>>>> 202-760-3256 <tel:202-760-3256> (office)
>>>>> 781-454-8485 <tel:781-454-8485> (cell)
>>>>> Confidentiality Notice: This email and all attachments are intended solely for the named person or entity to which it is addressed and contains information that may be privileged, confidential or copyrighted under applicable law. Any review, distribution, dissemination or copying of this email or the information herein by anyone other than the intended recipient, or an agent responsible for delivering the message to the intended recipient, is strictly prohibited. If you have received this email in error, please immediately notify the sender or contact the offices of Well & Lighthouse, LLC at [email-masked] <mailto:[email-masked]>.
>>>>> 
>>>>> 
>>>>> 
>>>>> 
>>>>> -- 
>>>>> Maura Quinn
>>>>> Well & Lighthouse, LLC
>>>>> 202-760-3256 <tel:202-760-3256> (office)
>>>>> 781-454-8485 <tel:781-454-8485> (cell)
>>>>> Confidentiality Notice: This email and all attachments are intended solely for the named person or entity to which it is addressed and contains information that may be privileged, confidential or copyrighted under applicable law. Any review, distribution, dissemination or copying of this email or the information herein by anyone other than the intended recipient, or an agent responsible for delivering the message to the intended recipient, is strictly prohibited. If you have received this email in error, please immediately notify the sender or contact the offices of Well & Lighthouse, LLC at [email-masked] <mailto:[email-masked]>.
>>>>> 
>>>> 
>>>> 
>>>> 
>>>> 
>>>> -- 
>>>> Maura Quinn
>>>> Well & Lighthouse, LLC
>>>> 202-760-3256 <tel:202-760-3256> (office)
>>>> 781-454-8485 <tel:781-454-8485> (cell)
>>>> Confidentiality Notice: This email and all attachments are intended solely for the named person or entity to which it is addressed and contains information that may be privileged, confidential or copyrighted under applicable law. Any review, distribution, dissemination or copying of this email or the information herein by anyone other than the intended recipient, or an agent responsible for delivering the message to the intended recipient, is strictly prohibited. If you have received this email in error, please immediately notify the sender or contact the offices of Well & Lighthouse, LLC at [email-masked] <mailto:[email-masked]>.
>>>> 
>>>> 
>>>> 
>>>> 
>>>> -- 
>>>> 
>>>> Jon-David Schlough
>>>> Well & Lighthouse, LLC
>>>> 202-290-2147 <tel:202-290-2147> (office)
>>>> Confidentiality Notice: This email and all attachments are intended solely for the named person or entity to which it is addressed and contains information that may be privileged, confidential or copyrighted under applicable law. Any review, distribution, dissemination or copying of this email or the information herein by anyone other than the intended recipient, or an agent responsible for delivering the message to the intended recipient, is strictly prohibited. If you have received this email in error, please immediately notify the sender or contact the offices of Well & Lighthouse, LLC at [email-masked] <mailto:[email-masked]>.
>>>> 
>>> 
>>> 
>>> 
>>> -- 
>>> 
>>> Jon-David Schlough
>>> Well & Lighthouse, LLC
>>> 202-290-2147 <tel:202-290-2147> (office)
>>> Confidentiality Notice: This email and all attachments are intended solely for the named person or entity to which it is addressed and contains information that may be privileged, confidential or copyrighted under applicable law. Any review, distribution, dissemination or copying of this email or the information herein by anyone other than the intended recipient, or an agent responsible for delivering the message to the intended recipient, is strictly prohibited. If you have received this email in error, please immediately notify the sender or contact the offices of Well & Lighthouse, LLC at [email-masked] <mailto:[email-masked]>.
>>> 
>>> 
>>> 
>>> 
>>> -- 
>>> Maura Quinn
>>> Well & Lighthouse, LLC
>>> 202-760-3256 <tel:202-760-3256> (office)
>>> 781-454-8485 <tel:781-454-8485> (cell)
>>> Confidentiality Notice: This email and all attachments are intended solely for the named person or entity to which it is addressed and contains information that may be privileged, confidential or copyrighted under applicable law. Any review, distribution, dissemination or copying of this email or the information herein by anyone other than the intended recipient, or an agent responsible for delivering the message to the intended recipient, is strictly prohibited. If you have received this email in error, please immediately notify the sender or contact the offices of Well & Lighthouse, LLC at [email-masked] <mailto:[email-masked]>.
>>> 
>> 
>> 
>> 
>> 
>> -- 
>> Maura Quinn
>> Well & Lighthouse, LLC
>> 202-760-3256 (office)
>> 781-454-8485 (cell)
>> Confidentiality Notice: This email and all attachments are intended solely for the named person or entity to which it is addressed and contains information that may be privileged, confidential or copyrighted under applicable law. Any review, distribution, dissemination or copying of this email or the information herein by anyone other than the intended recipient, or an agent responsible for delivering the message to the intended recipient, is strictly prohibited. If you have received this email in error, please immediately notify the sender or contact the offices of Well & Lighthouse, LLC at [email-masked] <mailto:[email-masked]>.
>> 
> <Biden Foundation Logos - Round 3.pdf>
>