Subject: Re: Beau Biden Foundation logo
From: "Rick Pinchera" <[email-masked]>
To: "Robert Biden" <[email-masked]>
Cc: "Nancy Pinchera" <[email-masked]>
Date: Wed, 24 Jun 2015 11:52:36 -0400

Hey there -

I had some time to work on the logo this week and came up with a handful of
directions for you to consider.
It's important to note that these are just ideas at this point - feedback
is more than welcome. Fonts, colors and the ideas themselves are all up in
the air - but it's a place to start.

I chose to key on your brother's use of the the word 'light' in that
editorial piece - light being a positive idea with multiple meanings. It
represents guidance, remembrance and most importantly for the work of the
foundation, exposure. You will see this manifested in a number of different
ways, some abstract and some more literal.

On the first page you will see a few slight variations on some swoosh
shapes and a star. This is probably the most 'political-looking' version,
with the stripes and star themes being ever-present in traditional
campaigns. Hopefully, however, the colors and execution are not
traditional. I am trying to have the stripes feel either like the trail of
the star or a flame (or both). The star shows up on a few of these as a
symbol of guidance and as another kind of light. It also does double-duty
as a subtle reference to your brother's bronze star.
I've been looking at these a lot and these are my favorites and I think
variations of these would work really well across a number of platforms -
digital, print, clothing etc. Just my 2¢.

The 2nd page features the theme of a lighthouse. I looked up some Delaware
lighthouses and created a stylized version of the Delaware Breakwater East
End Light.
The significance of the light is there, but as Nancy points out, they might
be construed as logos for a lighthouse. Nevertheless I like the idea and
tried to make it work in a couple of different ways.

The 3rd page shows a few different options. The top row uses an abstract
shape that shows a glow or spotlight. The 2nd row is focused on a more
literal yet stylized flame. There are lots of variations and different ways
we can push either of these approaches.

Take a look when you can and let me know if anything is feeling like a
direction you'd like to pursue.

Hope you and the rest of your family are doing ok.

Best -
Rick

On Tue, Jun 16, 2015 at 9:17 PM, Robert Biden <[email-masked]> wrote:

> Thanks - much appreciated.
>
> RHB
> 202.333.1880
>
> On Jun 16, 2015, at 12:40 PM, Rick Pinchera <[email-masked]> wrote:
>
> OK - Thanks Hunter. I'll start messing around with it soon...
>
> Rp
>
> On Tue, Jun 16, 2015 at 12:51 AM, Robert Biden <[email-masked]> wrote:
>
>> Rick,
>> That is as far as I got. Something classic but fresh and with an edge
>> that you would be proud to put on your bumper- both for what it stands for
>> and for its aesthetic appeal. Love, H
>>
>> RHB
>> 202.333.1880
>>
>> On Jun 15, 2015, at 4:41 PM, Rick Pinchera <[email-masked]> wrote:
>>
>> Hey Hunter -
>>
>> Nancy said you were looking for a logo for Beau's foundation. I'd be
>> happy to help.
>> How soon are you hoping to get something? Maybe this is not the top
>> priority right now - or maybe it's good to stay busy supporting his legacy
>> and hard work. However you want to play it is fine with me...
>>
>> I think there could be some potential in exploring the idea of "shining a
>> light" as mentioned on the site and in that op-ed piece. And Nancy
>> mentioned you were ok with something slightly bolder and edgier, which is
>> cool.
>>
>> Let me know if you have any further input... then I can start playing
>> around with some imagery.
>>
>>
>>
>> Thinking of you and your entire family...
>>
>> Rick
>>
>>
>>
>>
>>
>>
>> --
>> *Rick - Head Honcho*
>>
>> *Rick Pinchera **Illustration **& Design*
>>
>> rickpinchera.com
>> Dribbble <http://dribbble.com/rick-pinchera>
>> tumblr <http://rickpinchera.tumblr.com/>
>> Twitter <https://twitter.com/rpinchera>
>> Linkedin <http://www.linkedin.com/profile/view?id=80297648&trk=tab_pro>
>>
>>
>
>
> --
> *Rick - Head Honcho*
>
> *Rick Pinchera **Illustration **& Design*
>
> rickpinchera.com
> Dribbble <http://dribbble.com/rick-pinchera>
> tumblr <http://rickpinchera.tumblr.com/>
> Twitter <https://twitter.com/rpinchera>
> Linkedin <http://www.linkedin.com/profile/view?id=80297648&trk=tab_pro>
>
>

-- 
*Rick - Head Honcho*

*Rick Pinchera **Illustration **& Design*

rickpinchera.com
Dribbble <http://dribbble.com/rick-pinchera>
tumblr <http://rickpinchera.tumblr.com/>
Twitter <https://twitter.com/rpinchera>
Linkedin <http://www.linkedin.com/profile/view?id=80297648&trk=tab_pro