Subject: Re: Beau Biden Foundation logo
From: "Joshua Alcorn" <[email-masked]>
To: "Robert Biden" <[email-masked]>
Cc: "Valerie Owens" <[email-masked]>, "Hallie Biden" <[email-masked]>
Date: Wed, 24 Jun 2015 12:52:24 -0400

Good stuff here. Not sure I'm crazy about the light house, but the stuff on page one is great. 

/ja
302-598-1885 (cell)

Sent from my iPhone, which is responsible for any typos. 

> On Jun 24, 2015, at 11:58 AM, Robert Biden <[email-masked]> wrote:
> 
> 
> 
> RHB
> 202.333.1880
> 
> Begin forwarded message:
> 
>> From: Rick Pinchera <[email-masked]>
>> Date: June 24, 2015 at 11:52:36 AM EDT
>> To: Robert Biden <[email-masked]>
>> Cc: Nancy Pinchera <[email-masked]>
>> Subject: Re: Beau Biden Foundation logo
>> Hey there -
>> 
>> I had some time to work on the logo this week and came up with a handful of directions for you to consider.
>> It's important to note that these are just ideas at this point - feedback is more than welcome. Fonts, colors and the ideas themselves are all up in the air - but it's a place to start.
>> 
>> I chose to key on your brother's use of the the word 'light' in that editorial piece - light being a positive idea with multiple meanings. It represents guidance, remembrance and most importantly for the work of the foundation, exposure. You will see this manifested in a number of different ways, some abstract and some more literal.
>> 
>> On the first page you will see a few slight variations on some swoosh shapes and a star. This is probably the most 'political-looking' version, with the stripes and star themes being ever-present in traditional campaigns. Hopefully, however, the colors and execution are not traditional. I am trying to have the stripes feel either like the trail of the star or a flame (or both). The star shows up on a few of these as a symbol of guidance and as another kind of light. It also does double-duty as a subtle reference to your brother's bronze star. 
>> I've been looking at these a lot and these are my favorites and I think variations of these would work really well across a number of platforms - digital, print, clothing etc. Just my 2¢.
>> 
>> The 2nd page features the theme of a lighthouse. I looked up some Delaware lighthouses and created a stylized version of the Delaware Breakwater East End Light.
>> The significance of the light is there, but as Nancy points out, they might be construed as logos for a lighthouse. Nevertheless I like the idea and tried to make it work in a couple of different ways.
>> 
>> The 3rd page shows a few different options. The top row uses an abstract shape that shows a glow or spotlight. The 2nd row is focused on a more literal yet stylized flame. There are lots of variations and different ways we can push either of these approaches.
>> 
>> Take a look when you can and let me know if anything is feeling like a direction you'd like to pursue.
>> 
>> 
>> Hope you and the rest of your family are doing ok.
>> 
>> Best - 
>> Rick
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>>> On Tue, Jun 16, 2015 at 9:17 PM, Robert Biden <[email-masked]> wrote:
>>> Thanks - much appreciated.
>>> 
>>> RHB
>>> 202.333.1880
>>> 
>>>> On Jun 16, 2015, at 12:40 PM, Rick Pinchera <[email-masked]> wrote:
>>>> 
>>>> OK - Thanks Hunter. I'll start messing around with it soon...
>>>> 
>>>> Rp
>>>> 
>>>>> On Tue, Jun 16, 2015 at 12:51 AM, Robert Biden <[email-masked]> wrote:
>>>>> Rick,
>>>>> That is as far as I got. Something classic but fresh and with an edge that you would be proud to put on your bumper- both for what it stands for and for its aesthetic appeal. Love, H
>>>>> 
>>>>> RHB
>>>>> 202.333.1880
>>>>> 
>>>>>> On Jun 15, 2015, at 4:41 PM, Rick Pinchera <[email-masked]> wrote:
>>>>>> 
>>>>>> Hey Hunter -
>>>>>> 
>>>>>> Nancy said you were looking for a logo for Beau's foundation. I'd be happy to help.
>>>>>> How soon are you hoping to get something? Maybe this is not the top priority right now - or maybe it's good to stay busy supporting his legacy and hard work. However you want to play it is fine with me...
>>>>>> 
>>>>>> I think there could be some potential in exploring the idea of "shining a light" as mentioned on the site and in that op-ed piece. And Nancy mentioned you were ok with something slightly bolder and edgier, which is cool.
>>>>>> 
>>>>>> Let me know if you have any further input... then I can start playing around with some imagery.
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> Thinking of you and your entire family...
>>>>>> 
>>>>>> Rick
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> -- 
>>>>>> 
>>>>>> Rick - Head Honcho
>>>>>> Rick Pinchera 
>>>>>> Illustration & Design
>>>>>> 
>>>>>> rickpinchera.com
>>>>>> Dribbble
>>>>>> tumblr
>>>>>> Twitter
>>>>>> Linkedin
>>>> 
>>>> 
>>>> 
>>>> -- 
>>>> 
>>>> Rick - Head Honcho
>>>> Rick Pinchera 
>>>> Illustration & Design
>>>> 
>>>> rickpinchera.com
>>>> Dribbble
>>>> tumblr
>>>> Twitter
>>>> Linkedin
>> 
>> 
>> 
>> -- 
>> 
>> Rick - Head Honcho
>> Rick Pinchera 
>> Illustration & Design
>> 
>> rickpinchera.com
>> Dribbble
>> tumblr
>> Twitter
>> Linkedin
> <BBF_logos_1_RP.pdf