Subject: Re: Beau Biden Foundation logo
From: "Robert Biden" <[email-masked]>
To: "Rick Pinchera" <[email-masked]>
Date: Wed, 24 Jun 2015 20:14:09 -0400

Rick these are really cool- I'm sharing them with rest of family to get there thoughts and will come back to you. 

RHB
202.333.1880

> On Jun 24, 2015, at 11:52 AM, Rick Pinchera <[email-masked]> wrote:
> 
> Hey there -
> 
> I had some time to work on the logo this week and came up with a handful of directions for you to consider.
> It's important to note that these are just ideas at this point - feedback is more than welcome. Fonts, colors and the ideas themselves are all up in the air - but it's a place to start.
> 
> I chose to key on your brother's use of the the word 'light' in that editorial piece - light being a positive idea with multiple meanings. It represents guidance, remembrance and most importantly for the work of the foundation, exposure. You will see this manifested in a number of different ways, some abstract and some more literal.
> 
> On the first page you will see a few slight variations on some swoosh shapes and a star. This is probably the most 'political-looking' version, with the stripes and star themes being ever-present in traditional campaigns. Hopefully, however, the colors and execution are not traditional. I am trying to have the stripes feel either like the trail of the star or a flame (or both). The star shows up on a few of these as a symbol of guidance and as another kind of light. It also does double-duty as a subtle reference to your brother's bronze star. 
> I've been looking at these a lot and these are my favorites and I think variations of these would work really well across a number of platforms - digital, print, clothing etc. Just my 2¢.
> 
> The 2nd page features the theme of a lighthouse. I looked up some Delaware lighthouses and created a stylized version of the Delaware Breakwater East End Light.
> The significance of the light is there, but as Nancy points out, they might be construed as logos for a lighthouse. Nevertheless I like the idea and tried to make it work in a couple of different ways.
> 
> The 3rd page shows a few different options. The top row uses an abstract shape that shows a glow or spotlight. The 2nd row is focused on a more literal yet stylized flame. There are lots of variations and different ways we can push either of these approaches.
> 
> Take a look when you can and let me know if anything is feeling like a direction you'd like to pursue.
> 
> 
> Hope you and the rest of your family are doing ok.
> 
> Best - 
> Rick
> 
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>> On Tue, Jun 16, 2015 at 9:17 PM, Robert Biden <[email-masked]> wrote:
>> Thanks - much appreciated.
>> 
>> RHB
>> 202.333.1880
>> 
>>> On Jun 16, 2015, at 12:40 PM, Rick Pinchera <[email-masked]> wrote:
>>> 
>>> OK - Thanks Hunter. I'll start messing around with it soon...
>>> 
>>> Rp
>>> 
>>>> On Tue, Jun 16, 2015 at 12:51 AM, Robert Biden <[email-masked]> wrote:
>>>> Rick,
>>>> That is as far as I got. Something classic but fresh and with an edge that you would be proud to put on your bumper- both for what it stands for and for its aesthetic appeal. Love, H
>>>> 
>>>> RHB
>>>> 202.333.1880
>>>> 
>>>>> On Jun 15, 2015, at 4:41 PM, Rick Pinchera <[email-masked]> wrote:
>>>>> 
>>>>> Hey Hunter -
>>>>> 
>>>>> Nancy said you were looking for a logo for Beau's foundation. I'd be happy to help.
>>>>> How soon are you hoping to get something? Maybe this is not the top priority right now - or maybe it's good to stay busy supporting his legacy and hard work. However you want to play it is fine with me...
>>>>> 
>>>>> I think there could be some potential in exploring the idea of "shining a light" as mentioned on the site and in that op-ed piece. And Nancy mentioned you were ok with something slightly bolder and edgier, which is cool.
>>>>> 
>>>>> Let me know if you have any further input... then I can start playing around with some imagery.
>>>>> 
>>>>> 
>>>>> 
>>>>> Thinking of you and your entire family...
>>>>> 
>>>>> Rick
>>>>> 
>>>>> 
>>>>> 
>>>>> 
>>>>> 
>>>>> 
>>>>> -- 
>>>>> 
>>>>> Rick - Head Honcho
>>>>> Rick Pinchera 
>>>>> Illustration & Design
>>>>> 
>>>>> rickpinchera.com
>>>>> Dribbble
>>>>> tumblr
>>>>> Twitter
>>>>> Linkedin
>>> 
>>> 
>>> 
>>> -- 
>>> 
>>> Rick - Head Honcho
>>> Rick Pinchera 
>>> Illustration & Design
>>> 
>>> rickpinchera.com
>>> Dribbble
>>> tumblr
>>> Twitter
>>> Linkedin
> 
> 
> 
> -- 
> 
> Rick - Head Honcho
> Rick Pinchera 
> Illustration & Design
> 
> rickpinchera.com
> Dribbble
> tumblr
> Twitter
> Linkedin
> <BBF_logos_1_RP.pdf