Subject: Fwd: social media data
From: "Alexander S. Mackler" <[email-masked]>
To: "Hunter Biden" <[email-masked]>
Date: Sat, 27 Jun 2015 13:49:24 -0400

Hunter,
See attached. The upshot is: the first tweet was either the first or second most successful ("interacted with") of any VP tweets. The Instagram photo was the third-most liked of any of our photos. 

ASM

Begin forwarded message:

> From: "Mackler, Alexander" <[email-masked]>
> Date: June 27, 2015 at 12:48:16 PM EDT
> To: "[email-masked]'" <[email-masked]>
> Subject: Fw: social media data
> 
> 
> 
> 
> Alexander S. Mackler 
> Office of the Vice President 
> 202-456-2672 (o) | 202-503-5370 (m)
>  
> From: Spector, Stephen I. EOP [mailto:[email-masked]] 
> Sent: Saturday, June 27, 2015 11:35 AM
> To: Ricchetti, Steven; Donilon, Michael; Mackler, Alexander 
> Subject: social media data 
>  
> Attached are details on the VP's social media presence yesterday. The Internet reacted positively to the same-sex marriage announcement, which helped contribute to our success on Twitter and Instagram.
>  
> The details in the attached document outline the following information for each tweet:
>  
> Impressions (# of times users saw the tweet online)
> Total engagements (# of times users interacted with the tweet)
> Favorites (# of times users favorited the tweet)
> Retweet (# of times users retweeted the tweet to their followers)
> Profile clicks (# of clicks on the @VP profile because of the tweet)
> Followers (number of times users followed @VP directly b/c of tweet)
>  
> Let me know if you have any questions