Subject: Update email: Araxid is now Verato
From: "Brent Williams" <[email-masked]>
To: "Brent Williams" <[email-masked]>
Date: Thu, 20 Aug 2015 14:16:56 +0000

Friends, Colleagues, and Family,

As many of you know, Araxid completed our Series A funding in January of this year, and it has driven an inflection point in our approach to the market.  With $12.5M in funding, we have greatly expanded the team, and we are continuing to grow and evolve our technical infrastructure (the stuff I like).  Fundamental to this transformation is changing our approach to the market.  Through an exhaustive process, we arrived at a new name that will serve as the cornerstone of our fresh approach to a larger market...and our name no longer sounds like a bug!  Our new brand is Verato. 

The first thing I would ask is, update your address books...all of our employees are now reachable at Verato.com.  Just search for @araxid.com and replace with @verato.com in your email directory.  If you don't remember me, and you can't find me in your address, I obviously didn't make an impression and sorry for taking your time:).  Check out our new social media linkages and web site.  It is all a work in progress, but our marketing team welcomes feedback.

If you are interested...Background

We have evolved beyond our roots in the Public Sector and are now building upon early forays in the Commercial Markets with our groundbreaking approach to matching and linking records about people within and across enterprises.  This linking, matching, and correlation has been proven to offer both more comprehensive views about people as well as improving predictive analytics and big data correlation as we have developed a new way to see through differences introduced by time (change of name or address) and errors (typos, culture, etc.).  Fundamental to this more accurate and comprehensive picture of people comes a demand for comprehensive privacy and security; while designed in from the outset, we are expanding across healthcare, financial markets, and even retail, and we have to address a broader array of privacy and security certifications....we are tackling them all.

Over the next year, I will be pushing hard to implement new products, make the complexities of what we offer easier to understand and apply to business problems.  Our technology and data continues to improve as we expand our compute capacity.  We nave new talent...a lot of good change is happening.  Our investors are patient and supportive as we do something really neat and cool that nobody else can do.  We are still in our infancy, and our early adopting customers are helping shape how we communicate about what we do and integrate into the business fabric, and we appreciate it.

Thanks for giving me a chance to brag a bit about what's going on.  Please keep in touch.

Best regards, Brent

J. Brent Williams 
Founder and CTO
Verato
+1 (703) 963-7209
[email-masked]
www.verato.com
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