Subject: Re: Beau Biden Foundation logo
From: "Rick Pinchera" <[email-masked]>
To: "Robert Biden" <[email-masked]>
Date: Thu, 17 Sep 2015 14:45:09 -0400

Hey Hunter -

I took a little time to mess around with the Foundation logo some more. I
basically started pushing the ones I liked from the last round. Still in
that "light/flame" mode, this time a bit more stylized and abstract. But
ultimately it's up to you and your family to decide if there are any
directions you like.

Anyway, if you have time to share and get feedback, please do. I am happy
to chat if that's the best way to communicate your thoughts.

Hope you and the rest of the family are well. Please say hi to Kathleen.

Rick

On Wed, Jun 24, 2015 at 8:14 PM, Robert Biden <[email-masked]> wrote:

> Rick these are really cool- I'm sharing them with rest of family to get
> there thoughts and will come back to you.
>
> RHB
> 202.333.1880
>
> On Jun 24, 2015, at 11:52 AM, Rick Pinchera <[email-masked]> wrote:
>
> Hey there -
>
> I had some time to work on the logo this week and came up with a handful
> of directions for you to consider.
> It's important to note that these are just ideas at this point - feedback
> is more than welcome. Fonts, colors and the ideas themselves are all up in
> the air - but it's a place to start.
>
> I chose to key on your brother's use of the the word 'light' in that
> editorial piece - light being a positive idea with multiple meanings. It
> represents guidance, remembrance and most importantly for the work of the
> foundation, exposure. You will see this manifested in a number of different
> ways, some abstract and some more literal.
>
> On the first page you will see a few slight variations on some swoosh
> shapes and a star. This is probably the most 'political-looking' version,
> with the stripes and star themes being ever-present in traditional
> campaigns. Hopefully, however, the colors and execution are not
> traditional. I am trying to have the stripes feel either like the trail of
> the star or a flame (or both). The star shows up on a few of these as a
> symbol of guidance and as another kind of light. It also does double-duty
> as a subtle reference to your brother's bronze star.
> I've been looking at these a lot and these are my favorites and I think
> variations of these would work really well across a number of platforms -
> digital, print, clothing etc. Just my 2¢.
>
> The 2nd page features the theme of a lighthouse. I looked up some Delaware
> lighthouses and created a stylized version of the Delaware Breakwater East
> End Light.
> The significance of the light is there, but as Nancy points out, they
> might be construed as logos for a lighthouse. Nevertheless I like the idea
> and tried to make it work in a couple of different ways.
>
> The 3rd page shows a few different options. The top row uses an abstract
> shape that shows a glow or spotlight. The 2nd row is focused on a more
> literal yet stylized flame. There are lots of variations and different ways
> we can push either of these approaches.
>
> Take a look when you can and let me know if anything is feeling like a
> direction you'd like to pursue.
>
>
> Hope you and the rest of your family are doing ok.
>
> Best -
> Rick
>
>
>
>
>
>
>
>
>
>
>
> On Tue, Jun 16, 2015 at 9:17 PM, Robert Biden <[email-masked]> wrote:
>
>> Thanks - much appreciated.
>>
>> RHB
>> 202.333.1880
>>
>> On Jun 16, 2015, at 12:40 PM, Rick Pinchera <[email-masked]> wrote:
>>
>> OK - Thanks Hunter. I'll start messing around with it soon...
>>
>> Rp
>>
>> On Tue, Jun 16, 2015 at 12:51 AM, Robert Biden <[email-masked]> wrote:
>>
>>> Rick,
>>> That is as far as I got. Something classic but fresh and with an edge
>>> that you would be proud to put on your bumper- both for what it stands for
>>> and for its aesthetic appeal. Love, H
>>>
>>> RHB
>>> 202.333.1880
>>>
>>> On Jun 15, 2015, at 4:41 PM, Rick Pinchera <[email-masked]> wrote:
>>>
>>> Hey Hunter -
>>>
>>> Nancy said you were looking for a logo for Beau's foundation. I'd be
>>> happy to help.
>>> How soon are you hoping to get something? Maybe this is not the top
>>> priority right now - or maybe it's good to stay busy supporting his legacy
>>> and hard work. However you want to play it is fine with me...
>>>
>>> I think there could be some potential in exploring the idea of "shining
>>> a light" as mentioned on the site and in that op-ed piece. And Nancy
>>> mentioned you were ok with something slightly bolder and edgier, which is
>>> cool.
>>>
>>> Let me know if you have any further input... then I can start playing
>>> around with some imagery.
>>>
>>>
>>>
>>> Thinking of you and your entire family...
>>>
>>> Rick
>>>
>>>
>>>
>>>
>>>
>>>
>>> --
>>> *Rick - Head Honcho*
>>>
>>> *Rick Pinchera **Illustration **& Design*
>>>
>>> rickpinchera.com
>>> Dribbble <http://dribbble.com/rick-pinchera>
>>> tumblr <http://rickpinchera.tumblr.com/>
>>> Twitter <https://twitter.com/rpinchera>
>>> Linkedin <http://www.linkedin.com/profile/view?id=80297648&trk=tab_pro>
>>>
>>>
>>
>>
>> --
>> *Rick - Head Honcho*
>>
>> *Rick Pinchera **Illustration **& Design*
>>
>> rickpinchera.com
>> Dribbble <http://dribbble.com/rick-pinchera>
>> tumblr <http://rickpinchera.tumblr.com/>
>> Twitter <https://twitter.com/rpinchera>
>> Linkedin <http://www.linkedin.com/profile/view?id=80297648&trk=tab_pro>
>>
>>
>
>
> --
> *Rick - Head Honcho*
>
> *Rick Pinchera **Illustration **& Design*
>
> rickpinchera.com
> Dribbble <http://dribbble.com/rick-pinchera>
> tumblr <http://rickpinchera.tumblr.com/>
> Twitter <https://twitter.com/rpinchera>
> Linkedin <http://www.linkedin.com/profile/view?id=80297648&trk=tab_pro>
>
> <BBF_logos_1_RP.pdf>
>
>

-- 
*Rick - Head Honcho*

*Rick Pinchera **Illustration **& Design*

rickpinchera.com
Dribbble <http://dribbble.com/rick-pinchera>
tumblr <http://rickpinchera.tumblr.com/>
Twitter <https://twitter.com/rpinchera>
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