Subject: Major brand exposure of WFP today
From: "Erin Cochran" <[email-masked]>
To: "Allison Sapp " <[email-masked]>,Allyson Alvaré <[email-masked]>, "Amanda Chowning" <[email-masked]>, "Bonnie Raquet" <[email-masked]>, "Carl W. Stern" <[email-masked]>, "Dan Glickman" <[email-masked]>, "Danley Laurenceau" <[email-masked]>, "Darlene Shively" <[email-masked]>, "David Novak" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Jo Ann Emerson" <[email-masked]>, "Jonathan Blum" <[email-masked]>, "Katie Dodge" <[email-masked]>, "Larry Darrow" <[email-masked]>, "Laura Gilk
Cc: "Rick Leach" <[email-masked]>, "Shannon Hiskey" <[email-masked]>, "Marianne Berner" <[email-masked]>, "Allan Jury" <[email-masked]>, "M.J. Altman" <[email-masked]>
Date: Mon, 21 Sep 2015 18:18:03 +0000

Dear board members,

I want to let you all know of an exciting fundraising and brand awareness opportunity for WFP and WFP USA on International Day of Peace<http://wfpusa.org/peace> today:

·         Ten major global brands--including Coca Cola, Cargill and Dreamworks--donated paid media for a new ad<https://www.youtube.com/watch?v=JduL0n0E8D8> from WFP that highlights the agency's food assistance as a stabilizing force during times of conflict.

·         Each of these companies is sharing the PSA and other WFP-branded graphics with their consumers on their social media channels<https://twitter.com/McDonalds?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor>. By shining a global multi-industry spotlight on WFP's critical work, they are helping give the growing humanitarian crisis – and WFP – a megaphone that we wouldn’t otherwise have.

·         The ad will play on NBC and ABC during "The Voice," and "Dancing with the Stars." We are sharing the ad on our website and social media channels<https://twitter.com/wfpusa> as well.

·         Rick has a beautiful op-ed<http://www.huffingtonpost.com/rick-leach/on-international-day-of-p_b_8170052.html> up on Huffington Post today that we hope you’ll take a moment to read. He reminds us of the girls and boys we do this work for every day.

If you’re on Twitter, please retweet this<https://twitter.com/WFPUSA/status/645940048794386432> message.

If you’re on Facebook, please share this<https://www.facebook.com/WFPUSA> post.

Thanks for your support,
Erin

Erin Cochran
Vice President, Communications

<http://usa.wfp.org/>

1725 I Street NW, Suite 510, Washington, DC 20006
202.627.3931 Direct • 202.627.3737 Main • 202.510.6200 Cell
[email-masked]<mailto:[email-masked]> •  www.wfpusa.org<http://www.wfpusa.org/>