Subject: BREAKING NEWS: Mark Penn's private equity group to buy PR firm SKDK
From: "POLITICO" <[email-masked]>
To: <[email-masked]>
Date: Thu, 08 Oct 2015 15:54:01 -0600

SKDKnickerbocker, the Washington PR firm with deep ties to Democrats, is being bought by Mark Penn's investment firm.

Staff were informed today of the acquisition, which hasn't yet been officially announced.

Penn, a former pollster and political strategist, worked on Bill Clinton's 1996 campaign with Bill Knapp, a managing director at SKDK. Penn left Microsoft earlier this year to start a Stagwell Group, a private-equity firm focused on digital marketing with backing from Steve Ballmer, the former Microsoft CEO. 

SKDK, which also has offices in New York, Albany and Los Angeles, has worked on political and corporate campaigns from Washington State's ballot initiative on gun background checks to the U.S. Airways merger. Anita Dunn, another managing director, was White House communications director and senior adviser to President Obama's presidential campaigns. Her husband, Robert Bauer, was Obama's White House counsel.

With help from Daniel Lippman.

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