Subject: Norfolk's a bit of a hike...
From: "Brian Selander" <[email-masked]>
To: <[email-masked]>
Date: Wed, 18 Nov 2015 12:43:36 -0500

... but if your kids are looking for something fun to do on Friday
afternoon, this could be interesting.

The White House
Office of the First Lady <https://www.whitehouse.gov/taxonomy/term/936>
For Immediate Release
November 17, 2015
Upcoming Guidance for First Lady Michelle Obama

*Friday, November 20th*

*Hampton Roads, VA * 3:30 PM ET *– First Lady Michelle Obama will join the
Partnership for a Healthier America (PHA) for *FNV Liv*e!*,* an event
featuring live musical performances and celebrity appearances – including
Jordin Sparks, Gabrielle Union, Ashanti, Estelle, Jessica Alba and more –
as well as *stunts and challenges led by some of the nation’s top social
media creators from Whistle Sports Network.* At the event, the First Lady
will deliver remarks highlighting efforts toward marketing healthier
options as part of her *Let’s Move! <http://letsmove.gov/>* initiative.

FNV, short for “fruits and vegetables,” is a national brand focused on
increasing fruit and vegetable consumption and sales, led by the
Partnership for a Healthier America (PHA) and a collaboration of companies,
celebrities, athletes and foundations.  Launched earlier this year, FNV is
currently concentrating on two lead markets – Fresno, CA and Hampton Roads,
VA – where FNV marketing has been prevalent, from grocery stores to sports
venues.

Earlier this year, the First Lady discussed FNV on The Tonight Show with
Jimmy Fallon
<http://www.nbc.com/the-tonight-show/video/no-veggies-means-no-treats-in-michelle-obamas-house/2856823>,
and this summer participated in a skit for Jimmy Kimmel Live!
<http://www.youtube.com/watch?v=jAbOss8T3hM>  as part of the FNV marketing
campaign.  Visit www.FNV.com <http://www.fnv.com/> for more information and
follow along online using #TeamFNV.

*Brian Selander* Executive Vice President (Offensive Coordinator)
*Whistle Sports *79 Madison Ave, 9th Floor, New York, NY 10016
*New York - Los Angeles - Dallas - London*
*#3 in Fast Company's "World's Top 10 Most Innovative Companies" in Video*
*Mobile* 302-252-7860
*Twitter* @bselander
*Website* WhistleSports.com

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