Subject: Re: Beau Biden Foundation Messgae Summit
From: "Joshua Alcorn" <[email-masked]>
To: "Robert Hoopes" <[email-masked]>
Cc: "Christopher Putala" <[email-masked]>, "Lyndon Haviland" <[email-masked]>, "Michelle DeLaune" <[email-masked]>, "Patty Dailey Lewis" <[email-masked]>, "Valerie Biden Owens" <[email-masked]>, "Joan Mayer" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Anthony Bernal" <[email-masked]>, <[email-masked]>, "Abensour, Jessica VOXGLOBAL" <[email-masked]>, "Marker, Michael VOXGLOBAL" <[email-masked]>, "Nicole Nelson" <[email-masked]>, "Hallie Biden" <[email-masked]>, "Ashley Biden" <a
Date: Wed, 02 Mar 2016 16:26:56 +0400

+Hallie and Ashley, who were unable to join.

I apologize for the delay. Am on the road and just now getting to review fully.

Can I just hit on two things briefly: 
1. Under threats, the cancer moonshot deal is very real. Can’t tell you how many folks I’ve mentioned my work at the foundation to over the last week and they jump right in to “so my (fill in the blank relative) had (fill in the blank cancer).” Maybe that means we need to talk of ourselves more in the long hand “For the Protection of Children” rather than the short hand “Beau Biden Foundation.”
2. Maybe this is normal in these types of exercises, but I believe at least two of our threats are the single two biggest reasons to tackle the problem: hard to talk about and denial of the breadth of the issue. 

On the key audiences, I do think we need to move some things around. I’m curious what others think, but I think Parents and Teens need to be moved up to tier one. Not sure if we can bump anyone down. I also suggest removing Matt Denn from the list of AGs. I think his attention is elsewhere right now. 

I love the quotes at the end. And man, I love our logo!
/ja

Josh Alcorn
302-598-1885
[email-masked]

> On Feb 27, 2016, at 1:28 AM, Hoopes, Robert VOXGLOBAL <[email-masked]> wrote:
> 
> All:
>  
> It was great to be together this week and talk in such detail about the Beau Biden Foundation and our efforts going forward.  We had a thoughtful and lively discussion and everyone’s participation is greatly appreciated.  We have a lot of great content for our work going forward.
>  
> Attached for your collective review and feedback is the DRAFT of the Message Summit, including the S.W.O.T. Analysis, Key Audiences and Draft Messages and proof points.  We have also included a timeline for the next 30 days to get to the final draft of the communications plan for the balance of this calendar year.  
>  
> Please send us your feedback in tracked form.  We are hoping we can get all comments by the end of next week, March 4th.
>  
> If you have questions or thoughts please feel free to email or give us a ring.
>  
> Best,
>  
> Robert
>  
>  
> Robert Hoopes | President
> VOX Global
>  
> t   |  202.772.6969
> c  |  202.321.3320
> w |  www.voxglobal.com <http://www.voxglobal.com/>
> a  |  1615 L Street, NW, Suite 1110, Washington, DC 20036
>  
>  
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> 
> <BeauBidenFoundation Message Deck Final1.1.ppt>