Subject: Follow-up on Kate's outreach for WFP USA
From: "Erin Cochran" <[email-masked]>
To: "Rick Leach" <[email-masked]>, <[email-masked]>, <[email-masked]>
Date: Thu, 17 Mar 2016 21:30:49 +0000

Natalie --

We are very grateful to Kate and her team for promoting WFP's work and for drawing attention to the suffering of millions of Syrians. Her Instagram post this week resulted in a positive outpouring of money, significant attention and an introduction to new donors and fans of WFP USA.

From the time Kate posted about us to Instagram to now, we have seen an influx of hundreds of gifts for tens of thousands of dollars. We have gained Instagram followers 7 times faster than normal, introducing us to new fans and advocates we wouldn't have otherwise reached. Her post with our teaser video has so far had more than 211,000 views and 16,000 likes. By comparison, the same video on our Instagram earlier this week has so far had 299 views and 119 likes!

This kind of exposure is incredibly helpful to our efforts to raise funds and awareness of WFP. Please pass along our gratitude to her for making a big difference in the lives of so many people in need.

Thank you for making this possible!
-Erin