Subject: Re: WFP USA's fundraising & communications efforts around the Syrian conflict
From: "Glickman, Dan" <[email-masked]>
To: "Erin Cochran" <[email-masked]>
Cc: "Allison Sapp" <[email-masked]>,Allyson Alvaré <[email-masked]>, "Bonnie Raquet" <[email-masked]>, "Brittany Payne" <[email-masked]>, "Carl W. Stern" <[email-masked]>, "Danley Laurenceau" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Joan Mayer" <[email-masked]>, "Larry Darrow" <[email-masked]>, "Lauren Smith" <[email-masked]>, "Marshall Matz" <[email-masked]>, "Matthew J. Harrington" <[email-masked]>, "Maureen Kwiatkowski" <[email-masked]>, "Walton, Pat" <[email-masked]>, "Randy Russ
Date: Thu, 17 Mar 2016 23:42:19 +0000

Excellent work

Sent from my iPhone

On Mar 17, 2016, at 5:15 PM, Erin Cochran <[email-masked]<mailto:[email-masked]>> wrote:

Dear Members of the Board,
This week the world marked a grim milestone as the Syria conflict entered its 6th year.

To bring attention to this suffering and to highlight WFP’s role as a lifeline in Syria, our teams executed a multi-channel, integrated challenge grant appeal last week that took place via email, our website, blog and social media properties. We also produced and distributed a wide range of new content, including a new video and several podcast episodes featuring Hunter and a refugee family he met on the trip to Jordan, and op-eds from Allan and Rick about the challenges facing the humanitarian system amid so many protracted crises.

In a little more than one week's time, the challenge grant appeal has raised nearly $100,000 in revenue -- half designated specifically for Syria operations, and the majority originating from online donors.

On an exciting note, Kate Hudson posted a teaser clip on her Instagram account<https://www.instagram.com/p/BC_M28OJctX/?taken-by=katehudson> of the video featuring Hunter and the Syrian family, receiving more than 200,000 views and 15,000 likes.

For more information, please see below, and thank you, as always, for your support.

- Erin & Marianne

NEW VIDEO

·         Standing With Syria: One Family's Story From Zaatari: https://www.youtube.com/watch?v=3VMur1WvrbE

OP-EDS

·         Rick -- HuffPo: Tackling The Greatest Challenge Of Our Time: http://www.huffingtonpost.com/rick-leach/tackling-the-greatest-cha_b_9471302.html

·         Allan -- Devex: Building A Better Pipeline for Humanitarian Aid: https://www.devex.com/news/building-a-better-pipeline-for-humanitarian-aid-87890

LONG-FORM BLOG POSTS

  *   ​Marouf’s Home Is Not In Jordan https://medium.com/@WFPUSA/marouf-s-home-is-not-in-jordan-95ca58805d79#.p4lmk48is
  *   How Do You Feed Over 5 Million People: https://medium.com/@WFPUSA/how-do-you-feed-6-million-people-a-month-73ff5784a448
  *   On The Edge of the Syria Crisis: https://medium.com/@WFPUSA/on-the-edge-of-the-syria-crisis-d23bb542dc8#.kfu4kyy7v

PODCAST EPISODES

·         Feeding a Child on $14 A Month: http://cowbird.com/story/127548/

·          One Family, Six Stories: http://cowbird.com/story/127547/

·         "She'll Change The World": http://cowbird.com/story/127545

·         On The Front Lines of Hunger: https://wfpusa.org/blog/hacking-hunger-episode-3-front-lines-hunger-and-war​

Erin Cochran
Vice President, Communications

<http://usa.wfp.org/>

1725 I Street NW, Suite 510, Washington, DC 20006
202.627.3931 Direct • 202.627.3737 Main • 202.510.6200 Cell
[email-masked]<mailto:[email-masked]> •  www.wfpusa.org<http://www.wfpusa.org/>