Subject: Collin Berglund Joins Rational 360 as Digital Director
From: "Patrick Dorton" <[email-masked]>
To: "" <[email-masked]>
Date: Mon, 23 May 2016 14:14:58 +0000
List-Id: 0344c348f6ba8a6f370664d08mc list <0344c348f6ba8a6f370664d08.146721.list-id.mcsv.net>

Firm Continues to Enhance Digital Targeting and Grassroots Capabilities
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** Rational 360 Welcomes Collin Berglund as Digital Director
Firm Continues to Enhance Digital Targeting and Grassroots Capabilities
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WASHINGTON, DC – (May 23, 2016) – Rational 360, a full-service, bipartisan, strategic communications and public affairs firm today announced that Collin Berglund has joined the firm as a Digital Director.

Collin was formerly at Burson-Marsteller, where he developed and implemented digital strategies for major recalls and crises, government agencies, infrastructure projects, sports organizations and Fortune 500 companies. Prior to Burson, Collin was Digital Director and Press Secretary on Gov. Gina Raimondo’s winning 2014 Rhode Island gubernatorial campaign and held the same positions at No Labels. Before politics, he was a journalist for Inside Mortgage Finance, a trade publication covering the mortgage industry, and for Capital News Service, where his stories ran in The Detroit Free-Press, The Seattle Times and elsewhere.

“Collin’s deep understanding of digital strategy will be invaluable to our clients,” said Patrick Dorton, managing partner at Rational 360. “He will be a strategic leader as our firm enhances digital targeting and grassroots capabilities for public affairs campaigns.”

For more than a decade, Rational 360 has specialized in developing and executing strategic communications programs in ever-changing business and regulatory environments. The firm has created multifaceted advocacy campaigns and rapid response operations for Fortune 500 companies, has executed strategic marketing initiatives and digital campaigns for consumer and business-to-business brands, and has worked with public and independent companies on executive positioning and visibility.

“Communications is changing quickly, and Rational 360 has proven that it gets results for clients in this moving landscape,” said Collin Berglund. “I’m excited to join Rational 360 and have the opportunity to join its strong, growing team of public affairs professionals.”

About Rational 360

Rational 360 is a full-service bipartisan strategic communications and digital agency with offices in Washington, D.C., New York, Boston, and Los Angeles. Known for relentlessly focusing on results, providing strategic counsel, and directing creative and effective public affairs campaigns that change perceptions and advance client agendas, the firm’s campaign-style approach executes communications strategies with the same urgency, speed, and emphasis on outcomes as high-stakes political campaigns.

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