Subject: 60 Minutes segment on South Sudan - Update
From: "Rick Leach" <[email-masked]>
To: "Allison Sapp " <[email-masked]>,Allyson Alvaré <[email-masked]>, "Bonnie Raquet" <[email-masked]>, "Carl W. Stern" <[email-masked]>, "Carrie P. Morgan" <[email-masked]>, "Dan Glickman" <[email-masked]>, "Danley Laurenceau" <[email-masked]>, "Gina Gallardo" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Joan Mayer" <[email-masked]>, "Joe Stone" <[email-masked]>, "Larry Darrow" <[email-masked]>, "Lauren Smith" <[email-masked]>, "Marshall Matz" <[email-masked]>, "Matthew J. Harrington" <matth
Cc: "Marianne Berner" <[email-masked]>, "Debbie Saidy" <[email-masked]>, "Erin Cochran" <[email-masked]>
Date: Mon, 20 Mar 2017 22:38:30 +0000

As of 5pm today, we raised $406,707 from digital sources as a direct result of the 60 Minutes segment, with most of that revenue from over 3,000 new donors.  Funds were received from various digital channels including: a targeted email that highlighted the 60 Minutes segment, the WFP USA website, the WFP website redirect, digital ads, and outreach by friends/supporters (including NY Times journalist Nicholas Kristof, who shared our information with his 2.1 million followers and Congressman Adam Kinzinger’s related posts on social media).  In addition to the revenue via digital channels, we expect to receive funds in the mail this week.

Brief overview on the situation in South Sudan and WFP’s operations:

●        More than 40% of South Sudan’s population require urgent humanitarian aid.

●        WFP is working to reach a total of <https://wfpusa.org/articles/5-things-to-know-about-famine-in-south-sudan/> 4.1 million people in South Sudan in 2017 -- a new record.
○        This includes 800,000 children under five who are especially vulnerable to malnutrition.

●        With only one paved road outside of the capital, WFP is relying on airdrops and canoes to reach displaced communities that have sought refuge in the country’s swamps.

●        WFP has launched 10 integrated rapid response teams with other humanitarian agencies to reach roughly 157,000 people in one of the hardest-hit regions where famine has been declared.

○        The agency plans to reach 17 additional locations in the coming weeks.

Attached is the latest situation report on the operation in South Sudan for a more detailed description of WFP’s operation.

As you know, WFP is facing the prospect of four simultaneous famines for the first time in the agency’s history.  In northeast Nigeria, Somalia and Yemen, millions of people are on the brink of starvation.  Next week, Denise Brown, WFP’s head of emergency operations, and Arif Husain, WFP’s chief economist, will travel to DC to participate in a series of Hill briefings/meetings arranged by our policy team.  With FY17 appropriations being finalized over the next few weeks, we want to ensure that the Hill is fully aware of the current status of the unprecedented crises and widespread suffering.

Also, our communications team worked with Senator Dole’s office on a piece for the Washington Post today on the proposed cuts to the McGovern-Dole Program.  Dan Glickman is also quoted in the article: https://www.washingtonpost.com/news/wonk/wp/2017/03/20/trump-plans-to-cut-off-food-help-for-millions-of-kids-in-the-worlds-poorest-places/?tid=sm_tw&utm_term=.6397ab0296d8

Thanks again for your support.
All the Best,
Rick

Richard Leach
President & CEO

World Food Program USA
1725 Eye Street NW, Suite 510
Washington, DC 20006
T 202.627.3737
F 202.530.1698
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