Subject: ?Axios AM: Mike's Top 10 — The real message of Trump's tax plan — Why POTUS talks that way — Ivanka's new fund — Snapchat's big plan
From: "Mike Allen" <[email-masked]>
To: <[email-masked]>
Date: Wed, 26 Apr 2017 07:20:07 -0400 (EDT)

Presented by Bank of America:

The real message of Trump's tax plan — Why POTUS talks that way =E2�� Ivanka's new fund — Snapchat's big plan

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Presented By Bank of America

Axios AM

By Mike Allen = ·Apr 26, 2017

1 big thing: Trump's blast at the Hill

The tax plan that President Trump will release today is='t super-specific or super-achievable. But it's a loud White House message=to the Hill that the administration — after learning lessons on h=alth reform — will now be less of a bystander.

A We=t Wing confidant said: "The White House is saying to Congress: Yo= can expect us to do this on other major policy initiatives — heal=h care; immigration; infrastructure; and the budget, particularly defense =pending. We let you drive policy on health care, and you drove off a cliff="

The principles, based largely on ca=paign promises, take a Reaganite approach, with breaks for businesses big =nd small (The N.Y. Times lead story is "White House's Tax Plan Puts Business at =he Fore"), plus a politically driven focus on individual side of the code.=/li>
One Republican lobbyist called it "neither compre=ensive nor a plan," but more "a series of negotiating points" designed to =ump-start Hill action.

Winners: moderate-income f=milies (higher standard deduction, lower rates, a wider band on who gets t=e lower rates) ... corporations (though the proposed 15% rate isn't achiev=ble — no way to make the math work) ... Senate Majority Leader Mit=h McConnell, left to create common ground on what one lobbyist called "ach=evable change."

Losers: The deficit ... national=st approach (no border-adjustment tax).

The deets ... Wall Street Journal's Michael =ender and Richard Rubin say the plan would "cut corporate taxes on U.S= companies' foreign profits and ... slash the top tax rate on so-called pa=s-through businesses, including many owner-operated companies, to 15% from=39.6%."

"White House officials also have agreed t= propose a territorial tax system, ... favored by large multinational firm= ... U.S. corporations would pay little or no tax on future foreign earnin=s."

Frame game ... Although Trump hasn't won =assage of any of his signature legislation, the White House yesterday posted a tally arguing he "has wo=ked with Congress to enact 28 laws during the first 100 days of his Admini=tration ... more legislation ... than any President since Truman."

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2. Deconstructing Trump-speak

"Trump's trademark talk is full of rambling, aside-fill=d bursts of simple but definitive words, laden with self-congratulatory br=vado and claims that have fact-checkers working overtime," AP's Matt Sedensky writes after asking linguists about Trum='s rhetorical signatures:

Kathleen Hall Jamieson: "The public speech of the president in the past has been crafted speec=, it has been considered speech. Presidents prepared before speeches, pres=dents prepared before press conferences, presidents had stock answers read= to give."

"Word choice is typically simple �=80� to Trump, things are terrible or incredible, best or worst. Asides a=e frequent. And repetition is rampant: When Trump wants to get a point acr=ss, he makes it again and again."

"Trump has suggested there's method to his word choice ... that the simple terms he often =pts for can be more effective than the flowery eloquence listeners may be =sed to from presidents. 'I went to an Ivy League school. I'm very highly e=ucated. I know words; I have the best words,' he said during the campaign.=

Historian=Kristen Kobes Du Mez of Calvin College: "I don't know that any pr=sident has ever used 'super-duper' in his rhetoric before."

3. The Trump Doctrine

Yahoo's Olivier Knox,wonder if anyone can speak wit= authority for the Twitter-reliant commander in chief."

"They also noted that a large nu=ber of pivotal positions at the Pentagon and State Department remain vacan=, hindering the regular policymaking process."

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4. Another federal judge blocks Trump

Shot ... "U.S. judge blocks Trump order thre=tening funds for 'sanctuary' cities," by L.A. Times' Maura Dolan and Joel =ubin: "U.S. District Judge William H. Orrick III, a President Obama appoin=ee based in San Francisco, said Trump's Jan. 25 order, directed at so-call=d sanctuary cities and counties [to strip funds from municipal governments=that refuse to cooperate fully with immigration agents], was unconstitutio=al."

Chaser ... The first sentence of a White House=statement reacting to the ruling: "Today, the rule of law suffered another=blow, as an unelected judge unilaterally rewrote immigration policy for ou= Nation."

Trump tweets this morning: "See you in th= Supreme Court!"

5. Ivanka's new fund

In Berlin, Ivanka Trump touches one of the 2,711 "stelae," or symbolic g=ay concrete slabs, at the Memorial to the Murdered Jews of Europe / AP's M=chael Sohn

Ivanka Trump told me yesterday from Berlin that she has=begun building a massive fund that will benefit female entrepreneurs aroun= the globe. Both countries and companies will contribute to create a pool =f capital to economically empower women.

"The statistics a=d results prove that when you invest in women and girls, it benef=ts both developed and developing economies," she said. "Women are an enorm=us untapped resource, critical to the growth of all countries."

Under the radar: Canadians, Germans and=a few Middle Eastern countries have already made quiet commitments, as hav= several corporations, a source said.

How it'll work: The fund will provide working and growth capital to small- and medium=sized enterprises.

Who's involved: P=esident Trump is a huge supporter of his daughter's idea, and she has cons=lted with World Bank Group Jim Yong Kim about how to pull it off in a huge=way.

6. Freeze frame

Trump speaks at National Days of Remembrance ceremony / AP's Carolyn Kas=er)

The WashPost front page ("Trump makes an unambiguous vow," by Phil Rucker and Davi= Nakamura) isolates this quote by Trump, speaking yesterday at the Capitol= at the United States Holocaust Memorial Museum's National Days of Remembr=nce ceremony:

This is my pl=dge to you: We will confront anti-Semitism (Applause.) We will st=mp out prejudice. We will condemn hatred. We will bear witness. And we wil= act.

=/a>

7. Tracking power

Canadian Prime Minister Justin Trudeau, on as "The Anti-Trump," talks with Bloomberg Ed=tor-in-Chief John Micklethwait:

On Trump: "I'v= learned that he listens… As politicians, we're very, very much tr=ined to say something and stick with it. Whereas he has shown that if he s=ys one thing and then actually hears good counterarguments or good reasons=why he should shift his position, he will take a different position,=if it's a better one, if the arguments win him over."

On b=ing the anti-Trump: "If you're seeing a rise of populism and nati=nalism, it is in response to the kinds of fears that people are feeling. S= my economic approach is very much to allay those fears. How are we going =o help the little guy? How are we going to help people who feel left out o= success?"

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8. Tops in media trends: Snapchat originals

Social platforms are becoming new homes for original co=tent in shorter, digital-first formats, Axios' Sara Fischer writes.

Snapchat has launched over a dozen exclusiv= mobile partnerships this year, many of which are with TV networks, hoping=to reach millennials who are cutting the cord.

By comparison= Facebook and Twitter have been slow to win over publishers for e=clusive video deals, focusing instead on pursuing live-streaming contracts= particularly in sports, and entertainment.

Why it mat=ers: Snapchat can't stop Facebook from copying its features and e=ting its "Stories" audience, so the self-proclaimed "camera company" is se=ting itself up to beat Facebook in the content game.

Snap =s hoping to capture a piece of the roughly $70 billion U.S. TV ad=market.

Why publishers like Snap: New Nielsen dat= commissioned by Snapchat and provided exclusively to Axios shows that Sna=chat provided a 16% increase in average monthly reach in Discover partners= TV audience, compared to a 5% decrease for the six months prior to the pa=tnership.

Mashable CEO Pete Cashmere: "Snapchat is our biggest revenue source on distributed platforms ... It's=very profitable for us because it's a huge audience and it's an audience t=at we can't reach elsewhere."

9. 1 eye-opening thing

HBO trailer

Sen. Rob Portman (R-Ohio) spoke last night at an Axios =vent, the D.C. premiere of an HBO documentary directed by Perri Peltz, "Wa=ning: This Drug May Kill You." The film, told from the perspectives of fou= families devastated by opioid addiction, debuts Monday on HBO at 10 p.m.<=p>

In her writeup of a panel accomp=nying the film, Axios' Shannon Vavra quoted Dr. Andrew Kolodny of Bran=eis University as saying of the opioid crisis: "It truly is the wo=st epidemic in United States history."

<=trong>Why it matters: Shannon wrote in March
Watch the trailer . ... @ThisDrugMayKill ... #ThisDru=MayKillYou

10. 1 surprising thing

A surprisingly fascinating documentary, "Obit," which t=day begins a two-week run in New York, calls artful death notices "a once-=nly chance to make the dead live again."

A review in today's N.Y. Times, "Commemorating the Dead With =umanity and Delicacy": "We keep nervous, vigilant watch over our mortality=and an expedient means for us to mark time is to keep up on who among the =rominent, or even casually known, has checked out for good."

"'Obit' shapes the tension and tedium of the writing process it=elf into engaging narrative drama as it lets us watch the veteran writer B=uce Weber assemble a 2014 obituary of William P. Wilson, a media consultan= who provided vital cosmetic and staging tips to the 1960 Democratic presi=ential candidate John F. Kennedy before his first televised debate with Ri=hard M. Nixon."

See the trailer. ... =a href="http://link.axios.com/click/9474932.31466/aHR0cHM6Ly90d2l0dGVyLm=vbS9PQklUdGhlZmlsbT91dG1fc291cmNlPW5ld3NsZXR0ZXImdXRtX21lZGl1bT1lbWFpbCZ1d=1fY2FtcGFpZ249bmV3c2xldHRlcl9heGlvc2Ft/5871993924c17c54d77a8b8cBba3f5326" =arget="_blank">@OBITthefilm ... Where to see i=.

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