Subject: This isn't a vanity project
From: "Felecia Rotellini" <[email-masked]>
To: "R. Biden" <[email-masked]>
Date: Mon, 9 Jul 2018 15:30:59 +0000

Hi there,

When our new Digital Director, Alexis, met with me a few months ago and told me what she had in store for our logo and website, I had an initial moment of hesitation. I'm sure many of you --  especially those who have been with the party for a long time like I have -- had the same feeling when we launched the final product a few days ago. 

But, like me, you know why it's a needed change. 

We redesigned our website and created a new logo for the same reason we are doing everything this year: to win in November. Now, you may not see the connection between these two things right away. But I can assure you they are closely linked.

Our new website makes it easy for people to get involved in the important work we are doing to finally turn Arizona blue this cycle. It is imperative that anyone and everyone who wants to help is given that opportunity. We simply cannot win without you.

That's why I'm most excited about our Take Action page on the new website. Whether you want to become a donor, knock doors in your neighborhood, host an event, or browse your options, you can find out how on that page. If you do nothing else, scroll through that page. 

What I want to make clear is this: the website and logo are not just a vanity project. And if you start noticing more things we're doing differently than we ever have before, that's because we're not treating this election like any other election we've seen. This is our year. We are acting like it.

https://secure.actblue.com/donate/em_180708_fr_rebrand

In solidarity,

Felecia Rotellini
Chair
Arizona Democratic Party