Subject: re: budget update for you
From: "Michelle Gajewski" <[email-masked]>
To: <[email-masked]>
Date: Mon, 20 Aug 2018 21:19:10 +0000

Hi team -- I wanted to make sure you saw Lara's message below.

Every month our goals get higher and higher, and every month we need to do even more to run a campaign you can be proud of -- a campaign that can share Fred's vision to get Iowa growing every day, while also pushing back and correcting the cherry-picked personal attacks Reynolds' campaign is throwing our way.

But we simply can't do that without your help, and August has been a little rough for us. I'll be blunt: our fundraising is down, and I'm not going to lie -- I'm worried.

This is what we're seeing, and we honestly need you to chip in whatever you can right now to help us keep our campaign and our budget on track to win in November.

[Graph shows lower revenue and fewer donations in the door than June or July]

https://secure.actblue.com/donate/budget-update?amount=5&refcode=20180820-budge-nd

If we don't catch up we have to start thinking about ways to save money and cut things from the budget -- and I hate doing that. So, I'm making an appeal straight to the people powering this campaign: YOU.

Please, if you're with us in this fight for a better Iowa for all of us, change that means better health care, education, and incomes for families like yours -- consider chipping in right now to help us build a budget that can WIN in November.

https://secure.actblue.com/donate/budget-update?amount=5&refcode=20180820-budge-nd

I'm not trying to be alarmist, I'm not telling you our campaign will have to shutter the doors if we don't catch up -- that's not true. We're going to fight every single day, and every single waking hour to bring home a win for Iowa families in the fall -- but we know that running the very best possible campaign is powered by YOU.

--Michelle

-- Begin Forwarded Message --

FROM: Lara Henderson
TO: [email-masked]
Subj: budget update for you

We're officially past the mid-way point of August, team, and I wanted to give you an update on our budget track.

I don't like sending you this note any more than you like reading it -- seriously, I always feel like I'm delivering the bad news. It's not fun to be the bad guy. But it's my job to make sure you know where we're at and ask you to help us catch up when we're falling behind.

More than half way through the month we're only 27% of the way to meeting our grassroots goal, and if we keep on this track we won't be able to hit the benchmarks we need to succeed in the coming months and turn Iowa blue in November.

Budget Update
Percent to Goal: 27%
Suggested Contribution for You: $5

CHIP IN NOW: https://secure.actblue.com/donate/budget-update?amount=5&refcode=20180820-budge-nd

I know you can help us hit every goal we need to -- our grassroots supporters like you make up nearly 90 percent of our contributions, so I'm not kidding when we say we can't do this without your help.

Can you chip in $5, or whatever you can, right now to help get us back on track?

https://secure.actblue.com/donate/budget-update?amount=5&refcode=20180820-budge-nd

Thanks for all you do to make this campaign successful,

Lara

Lara Henderson
Finance Director
Hubbell for Governor

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