Subject: iPhone XS and iPhone XS Max are here.
From: "Apple" <[email-masked]>
To: <[email-masked]>
Date: Fri, 21 Sep 2018 18:54:40 +0000

iPhone XS

Welcome to the big screens.

Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. A breakthrough dual-camera system. And a new level of water resistance.(1)

Buy
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7A3L9E1P

Learn more
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7t6G6m6C

Find a store
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7e2u1E0p

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The easiest way to upgrade to the latest iPhone.

Join the iPhone Upgrade Program to get the latest iPhone every year, low monthly payments, and AppleCare+.(2)

Learn more
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7H8i3G3P

Check your upgrade eligibility
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7j5L5K4Y

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Trade in your smartphone for credit.

With Apple GiveBack, you can trade in your eligible smartphone and get up to $525 toward a new iPhone.(3) It’s good for you and the planet.

See how it works
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7r5w1u2C

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Wireless. Effortless. Magical.

Shop AirPods
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7t9u6R3P

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Make an even bigger statement.

Shop iPhone XS accessories
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7A1B3b6M

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Today at Apple

Bring your iPhone to a Photo Lab at an Apple Store near you, and learn how to compose a great photo with the world’s most popular camera.

Learn more
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7e9w0u4h

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Shop Online
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7t8a5l3h

Find a Store
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7e2L4M0h

1-800-MY-APPLE

Get the Apple Store App
https://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnypNYh20oLDQmJf42rYEWM8KwxcZzHDTuTprjdhZ6IeDt4vobXZDRDwShPN%2FMa3DgBZ0KbXrhTPsWf%2F9a0DxFbxXVWTzRx%2BqFz3hf6zGFAe5FSAGdgNROTIHnr2FN0NlljdXGXFrXYk5yHIggUVTJmVN&ct=aI7H8w5g7P

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1. iPhone XS and iPhone XS Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 2 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.

2. The iPhone Upgrade Program is available to qualified customers and requires service with AT&T, Sprint, T-Mobile, or Verizon. A two-year installment loan and iPhone activation are required. Terms apply.

3. Trade-in values may vary based on the condition and model of your smartphone trade-in. Must be at least 18. Offer may not be available in all stores and not all devices are eligible for credit. Apple reserves the right to refuse or limit the quantity of any device for any reason. Value of your current device may be applied toward purchase of a new Apple device. Additional terms at https://www.apple.com/giveback.

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