Subject: Show up
From: "theSkimm" <[email-masked]>
To: <[email-masked]>
Date: Mon, 05 Nov 2018 20:12:31 -0500 (EST)

Dear Skimm'rs,

We founded theSkimm with a belief that we could make it easier to navigate =hat’s going on in the world. Six years later, theSkimm continues t= be a trusted source of information for our community of over 7 million.

theSkimm launched in the months leading up to the 2012 election. With no mo=ey and a tiny audience, we road tripped across the country to host debate =E2��parties’ and encourage people to vote.

Today, we remain focused on empowering our community to feel confident in t=eir decisions, especially when it comes to exercising their right to vote.=br>

While a lot has changed, one important fact hasn’t...the percentage=of people that actually vote. In the 2014 midterms, only around 42% of eli=ible Americans showed up to vote.

In our own poll from October 2018 in partnership with SurveyMonkey, we lear=ed that while 73% of millennial women were dissatisfied with the direction=of the country, only 45% are absolutely certain they’ll show up an= vote – it didn’t make sense to us. We wanted to help=change those stats but knew that we could not do it alone. Cue Round 2 of =ur non-partisan No Excuses campaign.

We’d like for this to be the year we change expectations. And we�=80�re already seeing results. Because of you.

100,000 of you have already committed to vote tomorrow. 45,000 of you joine= our Skimm Squad to make sure that people were prepared and ready to vote =n the months leading up to the election.

Politicians are elected to represent YOU. No matter your party affiliation,=candidate preference or where you come down on issues, YOU have the power.=br>

They say millennials won't vote. We say they're wrong.

Here’s to changing expectations. Here’s to voting.

Carly Zakin and Danielle Weisberg

Co-Founders and Co-CEOs, theSkimm

PS: If you have already voted, thank you. Tell us here. We want to celebrate those who mad= No Excuses and showed up.

Copyright ⓒ 2018 theSkimm, All rights reserved.

Our mailing address is

theSkimm Inc. 50 West 23rd St. Suite 5B

New York, NY, 10010, United States

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