Subject: Battleground Survey
From: "Andrew Baumann" <[email-masked]>
To: "Rebecca Buckwalter-Poza" <[email-masked]>, "Ana Iparraguirre" <[email-masked]>, "Bryan Fisher" <[email-masked]>, "John Podesta" <[email-masked]>, "Kristi Fuksa" <[email-masked]>, "Paul Begala" <[email-masked]>, "Stan Greenberg" <[email-masked]>, "Susan McCue" <[email-masked]>, "Tara McGuinness" <[email-masked]>, "Tom Matzzie" <[email-masked]>
Cc: "ic2008" <[email-masked]>, "Michael Gaffney" <[email-masked]>
Date: Thu, 7 Feb 2008 21:48:51 -0500

All,

Attached please find the draft questionnaire for the battleground
survey.  There are some notes in imbedded in red.  Also please note that
we have tweaked some of the McCain messaging based on Stan's
recommendations.  

We are currently scheduled to go into the field on Sunday.  If we are to
keep to that schedule we need to have comments back by early afternoon
tomorrow.  

The ad is currently timed at 30.5 minutes so we will need to make some
cuts.

We had originally budgeted for this to be a 20 minute survey with a
sample size of N=1800, but that was assume two remaining candidates.  We
had this budgeted at $85,500.  In this survey we just have McCain but we
are splitting the attacks on him so we still need a relatively large
sample.  A 25 minutes survey (which would keep us from having to cut 10
full minutes) at N=1200 would cost $70,800.

We could get to about 25 minutes with the following cuts:

*	Cutting two attributes in the HRC/BHO attributes battery.
*	Splitting the McCain attributes so each respondent hears 6
*	Cutting four items from the better jobs batteries (that compare
BHO/HRC to McCain on issues and attributes)
*	Cutting the re-ask of the better jobs batteries
*	Cutting the question on which attributes are most important (we
can use regression modeling to look at this anyway)
*	Cutting the questions on which economic issue and which
accountability issues are most important

Or we can talk about other options.

Andrew

 

Andrew Baumann

Analyst

10 G Street NE, Suite 500, Washington, DC 20002

Phone: 202 478 8300 / Fax: 202 478 8301

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www.greenbergresearch.com <http://www.greenbergresearch.com>