Subject: Draft State Questionnaire
From: "Andrew Baumann" <[email-masked]>
To: "ic2008" <[email-masked]>, "Ana Iparraguirre" <[email-masked]>, "Bryan Fisher" <[email-masked]>, "John Podesta" <[email-masked]>, "Kristi Fuksa" <[email-masked]>, "Paul Begala" <[email-masked]>, "Stan Greenberg" <[email-masked]>, "Susan McCue" <[email-masked]>, "Tara McGuinness" <[email-masked]>, "Tom Matzzie" <[email-masked]>
Date: Thu, 31 Jan 2008 16:24:11 -0500

All,

Attached please find a draft questionnaire for the two state
baseline/media pre test surveys that will field next Wednesday.

Some notes:

*	This is currently timed at 30 minutes.  Our proposal calls for a
20 minute survey ($69,800 for the 2 states).  Alternatively, we could
field a 25 minute survey but this would cost more: $82,600.  Either way
we will need to make some cuts.
*	Comments are imbedded throughout this draft in red.  Please note
that his draft includes Romney messaging for review, but we are
operating under the assumption that these will be taken out of the
survey and the final version will just include McCain.  
*	Anna has reviewed this draft but Stan has not.
*	We still need to make a decision about which states to field
this in.  There seems to be a consensus that Ohio should be one of the
states.  The other state should be one where we will NOT be running ads
in the initial buy (so if can be used as a control).
*	We must have this finalized by COB on the 5th.

 

Thanks,

Andrew

 

Andrew Baumann

Analyst

10 G Street NE, Suite 500, Washington, DC 20002

Phone: 202 478 8300 / Fax: 202 478 8301

[email-masked] <mailto:[email-masked]>  

www.greenbergresearch.com <http://www.greenbergresearch.com>