Subject: Romney Negatives
From: "Andrew Baumann" <[email-masked]>
To: "Ana Iparraguirre" <[email-masked]>, "Bryan Fisher" <[email-masked]>, "John Podesta" <[email-masked]>, "Kristi Fuksa" <[email-masked]>, "Paul Begala" <[email-masked]>, "Stan Greenberg" <[email-masked]>, "Susan McCue" <[email-masked]>, "Tara McGuinness" <[email-masked]>, "Tom Matzzie" <[email-masked]>
Date: Fri, 21 Dec 2007 13:50:44 -0500

As requested, here is a break down of the Romney negatives among
Republicans:

 

Fact                                                     Overall
Republicans

Outsourcing                                           17
21

Abortion flip-flop                                     19
19

Invested in a fraud                                  13
18

Invested in Chinese Oil Company            14
17

Doubt                                                   Overall
Republicans

No foreign policy experience                   34 very serious/ 63 total
serious  19/44

Will say or do anything                           32/65
16/48

Out of touch on economy                        35/65
14/45

Far Right-Wing                                      28/60
9/33

Supports Bush                                       35/57
7/19

Of course, the stronger attacks against Romney are probably things we
didn't test.  Also, since it is looking like New Hampshire is going to
come down to Romney and McCain, I want to echo the worry that going
after Romney could only end up boosting McCain, who would be even worse.

I also wanted to point out that though we saw smaller attribute shifts
on Romney, our attacks on him actually tested quite well.  Remember, our
best attacks on Rudy scored at 30/58 (Will continue Bush policies) and
29/63 (Unethical).  We have three attacks on Romney that score better.
So while we should definitely work to sharpen these attacks to produce
more movement, we at least have a sense that these avenues are a good
starting point, I think.

Cheers,

Andrewi

 

 

 

Andrew Baumann

Analyst

10 G Street NE, Suite 400, Washington, DC 20002

Phone: 202 478 8300 / Fax: 202 478 8301

[email-masked] <mailto:[email-masked]>  

www.greenbergresearch.com <http://www.greenbergresearch.com>