Subject: RE: Additional Scripts
From: "Andrew Baumann" <[email-masked]>
To: "Susan McCue" <[email-masked]>, "Lori Lodes" <[email-masked]>, "Tom Matzzie" <[email-masked]>, "Tara McGuinness" <[email-masked]>, "Begala, Paul" <[email-masked]>, "John Podesta" <[email-masked]>, "Stan Greenberg" <[email-masked]>, "Anna Greenberg" <[email-masked]>, "Rebecca Buckwalter-Poza" <[email-masked]>, "Ari Rabin-Havt" <[email-masked]>, "ic2008" <[email-masked]>
Date: Mon, 25 Feb 2008 09:57:56 -0500

I think "Maverick" has potential as well, though I don't know why we
wouldn't use the number "59" instead of "32."  I also think it's worth
working in that his campaign is totally run by lobbyists - campaign
manager, chairman, chief fundraiser.  So much good stuff in the recent
Times and Post stories that I think could strengthen this one.

________________________________

From: Susan McCue [mailto:[email-masked]] 
Sent: Sunday, February 24, 2008 8:39 PM
To: 'Lori Lodes'; 'Tom Matzzie'; 'Tara McGuinness'; 'Begala, Paul';
'John Podesta'; Stan Greenberg; Anna Greenberg; 'Rebecca
Buckwalter-Poza'; 'Ari Rabin-Havt'; ic2008
Subject: RE: Additional Scripts

 

"Maverick" challenges his core strength, which I like a lot.  And "32"
lobbyists is eye-popping for mr. ethics.  I can't decide if the ending
of Maverick is funny or flat but, still, strong messaging.  "Four More
Years" good too.  it's not the most memorable McCain = Bush / McCain
(heart) Bush spot.  That award goes to any ad that highlights the
unforgettable "hug".   Reminding voters of Katrina is something we
should do.  Agree there may be a better way than this "New Orleans"
script.   I thought "Wedding Day" was...eh.  

________________________________

From: [email-masked] [mailto:[email-masked]] On Behalf Of
Lori Lodes
Sent: Saturday, February 23, 2008 2:08 PM
To: Tom Matzzie; Tara McGuinness; Begala, Paul; susan; John Podesta;
Stan Greenberg; Anna Greenberg; Rebecca Buckwalter-Poza; Ari Rabin-Havt;
ic2008
Subject: Additional Scripts

Hi everyone - 

We received 4 additional scripts from First Tuesday. One that ties
McCain to Bush, one that attacks the conception of McCain as a maverick,
one that links Iraq to Katrina (but could be done with a different set
up), and another that continues the Dating idea.

This week we are set to receive additional scripts regarding lobbyist
ties, as well as a series that continues the McSame idea.

Please send me your thoughts on the attached scripts.

Lori

-- 
Lori Lodes 
m: 202.351.1147
[email-masked]