Subject: [big campaign] Florida Progressive Communications Hub - A Case Study in Success
From: Aniello Alioto <[email-masked]>
To: [email-masked]
Date: Wed, 20 Jul 2011 13:03:16 -0400
List-Id: <bigcampaign.googlegroups.com>

Got this in my email from an allied org in FL and wanted to pass on... It's
a great example of effective collaboration in the states.

~~~~~~~~~~

Dear Friends, ****

** **

As many of you know, Senate President Mike Haridopolos announced his
departure from the U.S. Senate race today.   This comes after months of work
by Florida's progressive communications hub to define, watchdog, and expose
the corrupt and unethical behavior by Haridopolos.  Led by *Progress Florida
* and their DirtyHari.org campaign and assisted by *Florida Watch Action.***
**

** **

I just wanted to take a moment and highlight the steps that our team took to
help bring about this outcome.  ****

** **

While it is likely that there are larger ethical issues behind Haridopolos'
decision, the fact is that the work by *Progress Florida* to define
Haridopolos as "Dirty Hari" and construct a narrative that amplified his
unethical and corrupt behavior leaves Haridopolos no room to continue his
defense of any new ethical charges.  He simply had no way to redefine
himself in the wake of any new charges. ****

** **

Working hand-in-hand with *Progress Florida*, *Florida Watch Action* worked
to complement the online outreach and earned media tactics with
on-the-ground organizing and through linking Haridopolos to Gov. Rick Scott
and his growing disapproval among voters. ****

** **

Here's the breakdown of work by *Progress Florida* as assisted by *Florida
Watch Action*:****

** **

-- *Progress Florida* launches www.DirtyHari.org <http://www.dirtyhari.org/> on
the same day as Mike Haridopolos' first fundraiser for U.S. Senate.
 Progress Florida pushes website out to Florida press, social media
contacts, and online audiences highlighting Haridopolos' ethics
issues.  *Florida
Watch Action* and *Organize Now* create "Dirty Hari Hand Sanitizer" to
distribute at fundraiser, photos from the sanitizer distribution hit Florida
political blogs around the state.  ****

http://www.tampabay.com/blogs/the-buzz-florida-politics/content/he-begins-raise-money-us-senate-race-haridopolos-hit-dirty-stunt
****

** **

-- *Progress Florida* highlights Dirty Hari's lucrative deal as an economic
advisor for a company that eventually went bankrupt and continues the
narrative of a politician beholden to the advancement of his financial and
political ambitions at any cost.   ****

http://dirtyhari.org/outrages****

** **

-- *Progress Florida* highlights Dirty Hari's lucrative book deal with
Brevard Community College.  After pushing the story with the press, Dirty
Hari is highlighted in the annual Capitol Press Corps "Press Skits" by a
reporter from the Miami Herald reading excerpts from the simplistic campaign
manual to a hysterical crowd of legislators, lobbyists, and members of the
press.  Proof that the label is sticking and the press began adopting the
narrative.  http://dirtyhari.org/outrages****

** **

-- *Progress Florida *learns of Haridopolos' public statement that all
proceeds from his lucrative book deal will go to Brevard Community College,
sends public records request to the college to find out the amount of money
raised by the book and finds that it's an embarrassing $487.90.  Progress
Florida releases to the press and the press takes it viral.  ****

http://www.progressflorida.org/blog/2011/06/special-report-sen-haridopolos-failed-book-deal.html
****

http://miamiherald.typepad.com/nakedpolitics/2011/06/mike-haridopolos-earns-brevard-cc-488-on-152000-book-deal.html
****

** **

-- *Florida Watch Action *coordinates with *Progress Florida* to release
"Pink Slip Puppet of the Week" on Haridopolos, including the production of a
video -- tying Haridopolos to Gov. Rick Scott and his 59% disapproval poll
rating -- and thus, delivering a one-two punch to Haridopolos in the press.*
***

 http://www.youtube.com/watch?v=ZdVJSYOGgxk****

** **

-- *Florida Watch Action *launches Facebook ads promoting the Pink Slip
Puppet video to increase the Pink Slip Rick connection.  Between Thursday,
July 14 and Monday, July 18, the ads received a total of 238,844 impressions
with a higher-than-normal click through rate of 0.127%.  ****

** **

This tight coordination of messaging, branding, and building a narrative to
define Mike Haridopolos among multiple messengers in multiple formats has
resulted in creating a dead end road for the Senate President.  By hitting
Haridopolos simultaneously, *Progress Florida* and *Florida Watch
Action *created
a perception by the media, the electorate, and Haridopolos himself that the
only way to win was by surrendering. ****

** **

Your support for our groups has enabled us to create a strong, efficient,
and aggressive communications hub that is already able to claim huge
victories after less than a year of existence.  Imagine the possibilities to
come!****

** **

Please feel free to contact Mark Ferrulo, Director of Progress Florida or me
if you have any questions regarding this email.  Mark is cc'd on this email.
 We would be more than happy to talk with you. ****

** **

Happiest of Mondays, ****

** **

Susannah Randolph, Executive Director****

Florida Watch Action****

**

-- 
You received this message because you are subscribed to the "big campaign" group.

To post to this group, send to [email-masked]

To unsubscribe, send email to [email-masked]

E-mail [email-masked] with questions or concerns
 
This is a list of individuals. It is not affiliated with any group or organization.