Subject: RE: Messaging Requests
From: "Anna Burger" <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked], [email-masked]
Date: Thu, 24 Jan 2008 15:16:46 -0500

I agree on the concerns about process

Anna Burger
 202-730-7303

 -----Original Message-----
From: 	[email-masked] [mailto:[email-masked]]
Sent:	Thursday, January 24, 2008 02:43 PM Eastern Standard Time
To:	Anna Burger; [email-masked]; [email-masked]; [email-masked]; [email-masked]
Subject:	RE: Messaging Requests

Don't disagree...don't want an opportunity lost. My comments are less
about the specific requests and more about the process.

________________________________

From: Anna Burger [mailto:[email-masked]] 
Sent: Thursday, January 24, 2008 9:45 AM
To: Stocks, John [NEA]; [email-masked]; [email-masked];
[email-masked]; [email-masked]
Subject: RE: Messaging Requests

John,  while I share your need for an over all plan I think that a
respose to the BUSH  state ofthe union makes sense and. Is an
opportunity we shouldn't miss.  I sugest that we make the payment and
have amy set up a mettng with him to lay out strtegy.
Anna

Anna Burger
 202-730-7303

 -----Original Message-----
From:   [email-masked] [mailto:[email-masked]]
Sent:   Wednesday, January 23, 2008 06:08 PM Eastern Standard Time
To:     [email-masked]; [email-masked]; Anna Burger;
[email-masked]; [email-masked]
Subject:        RE: Messaging Requests

I think we will set a bad precedent if we respond to each and every
urgent request without the benefit of an overall plan/strategy for
infusing issue, character and values messaging into the current
political context. How do these requests fit into the overall paid and
earned media plan? It would be helpful for us to have an articulation of
the desired outcomes, targeted audiences, messengers, messages, mediums,
geography (if appropriate) in the context of a ranking of states in
priority order based upon a set of strategic objectives. If I am off
base, please let me know.

________________________________

From: Amy Dacey [mailto:[email-masked]]
Sent: Wednesday, January 23, 2008 5:57 PM
To: John Podesta; [email-masked]; Stocks, John [NEA]; Rob McKay;
[email-masked]
Subject: Messaging Requests

Tom is asking for a fast turn around for some requests

American United (Around the State of the Union) $60,000

Campaign Money Watch as part of the 2008 messaging work $250,000

He is requesting expediency, I have asked for additional information
about what his monthly basline needs.

Can I please have a reaction to this by tommorrow morning.

Thank you

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*******************************************************************
Only the individual sender is responsible for the content of the
message, and the message does not necessarily reflect the position
or policy of the National Education Association or its affiliates.