Subject: Re: Memo on Obama vs McCain
From: "Anna Greenberg" <[email-masked]>
To: [email-masked], [email-masked]
Cc: "Andrew Baumann" <[email-masked]>, "ic2008" <[email-masked]>, [email-masked], [email-masked], [email-masked], [email-masked], [email-masked]
Date: Fri, 29 Feb 2008 08:54:21 -0500

We will re-work it.
--------------------------
Sent from my BlackBerry Wireless Handheld

-----Original Message-----
From: [email-masked] <[email-masked]>
To: Begala, Paul <[email-masked]>
CC: Andrew Baumann; ic2008; [email-masked] <[email-masked]>; [email-masked] <[email-masked]>; [email-masked] <[email-masked]>; [email-masked] <[email-masked]>; [email-masked] <[email-masked]>
Sent: Thu Feb 28 19:52:24 2008
Subject: Re: Memo on Obama vs McCain

What I'd add is that the attacks won't be balanced. The Right-Wing
still has a greater ability to create more resonance for their message
than progressives. And their attacks will be more sensationalist
(Farrakhan, Muslim, etc.)

I think we need to temper this good news with a tone that appreciates
that the other team can land some punches. This is something we'll
primarily use for fundraising.

Finally, in the money I've raised "urgency" is the single most
important factor. What can we say about the softness of his numbers to
underscore the importance of early and consistent messaging? We've
seen some big swings in 60 days.

On Thu, Feb 28, 2008 at 7:21 PM, Begala, Paul <[email-masked]> wrote:
>
>
>
> Wow, Andrew, good work.
>
>  I'm a little concerned, however, that you overstate the case for Obama.
> Specifically, when you say a vicious attack on Obama's patriotism only costs
> him 3 points, isn't that only after an equally tough shredding of McCain?
> If so, we should state that - because it leads to the conclusion that this
> is a winnable race...but only if there is a negative campaign against McCain
> that is sustained, focused and fearless. That's my fundamental strategic
> premise, at least.
>
>  I am especially worried about the garden-variety tax attack, combined with
> other "liberal" tropes. The tax attack does real damage, scoring higher
> against Obama than anything we have tested against McCain.
>
>  Of course, I could be all wrong about this. And I only gave the memo a
> cursory read on my Blackberry, so I likely missed a lot. But I think we
> should be realistic - not unreasonably pessimistic nor overly optimistic.
> And this to me had a tilt toward irrational exuberance.
>
>  But I'd love to be wrong. If things are really this good, let's call the
> dogs in and piss on the fire; the hunt's over.
>
>  Paul.
>
>
>
>
>  ----- Original Message -----
>  From: Andrew Baumann <[email-masked]>
>  To: ic2008 <[email-masked]>; John Podesta <[email-masked]>; Lori
> Lodes <[email-masked]>; Begala, Paul; Rebecca
> Buckwalter-Poza <[email-masked]>; Susan McCue
> <[email-masked]>; Tara McGuinness <[email-masked]>; Tom Matzzie
> <[email-masked]>
>  Sent: Thu Feb 28 17:58:31 2008
>  Subject: Memo on Obama vs McCain
>
>  All,
>
>
>
>  Attached please find a memo on why Obama is well positioned to beat John
> McCain, as we discussed in our meeting earlier this week.
>
>
>
>  Andrew
>
>
>
>
>
>
>
>  Andrew Baumann
>
>  Analyst
>
>
>
>  10 G Street NE, Suite 500, Washington, DC 20002
>
>  Phone: 202 478 8300 / Fax: 202 478 8301
>
>
>
>  [email-masked] <mailto:[email-masked]>
>
>  www.greenbergresearch.com <http://www.greenbergresearch.com>
>
>
>
>
>
>
>
>
>
>