Subject: RE: Recession Changes
From: "Anna Greenberg" <[email-masked]>
To: "Susan McCue" <[email-masked]>, "Lori Lodes" <[email-masked]>, "Tom Matzzie" <[email-masked]>, "Tara McGuinness" <[email-masked]>, "Rebecca Buckwalter-Poza" <[email-masked]>, "Ari Rabin-Havt" <[email-masked]>, "John Podesta" <[email-masked]>, "Begala, Paul" <[email-masked]>, "Stan Greenberg" <[email-masked]>, "ic2008" <[email-masked]>
Date: Tue, 19 Feb 2008 13:43:09 -0500

Even though it ads 4 seconds, it's critical because it is so dismissive
of people's economic concerns.

________________________________

From: Susan McCue [mailto:[email-masked]] 
Sent: Tuesday, February 19, 2008 10:59 AM
To: 'Lori Lodes'; 'Tom Matzzie'; 'Tara McGuinness'; 'Rebecca
Buckwalter-Poza'; 'Ari Rabin-Havt'; 'John Podesta'; 'Begala, Paul'; Stan
Greenberg; Anna Greenberg; ic2008
Subject: RE: Recession Changes

Good here.  But I agree w Paul abt our first ad being Bush = McCain, and
never letting up on it as we layer in other spots like Recession.  

________________________________

From: [email-masked] [mailto:[email-masked]] On Behalf Of
Lori Lodes
Sent: Tuesday, February 19, 2008 10:59 AM
To: Tom Matzzie; Tara McGuinness; Rebecca Buckwalter-Poza; Ari
Rabin-Havt; John Podesta; susan; Begala, Paul; Stan Greenberg; Anna
Greenberg; ic2008
Subject: Recession Changes

Here's a summary of the changes we'll ask Armour about. 

1. Last line changed on screen and in the voice over to be "If John
McCain doesn't understand our problems, how can he fix it?"

2. Add the date and location to each quote. 

3. I would recommend adding the citation onto the health care costs up
78%. Would be Kaiser Family Foundation.

4. Psychological. We'll have to talk to Mark and see if there's a way to
add in the context of the quote: "It's psychological. It's
psychological, because I believe the fundamentals of our economy is
still strong." The problem is time - the context adds about 4 seconds so
we'll likely have to lose something.

Do these changes work for everyone?

Lori

-- 
Lori Lodes 
m: 202.351.1147
[email-masked]