Subject: President Obama, We Protest!
From: Backbone Campaign <[email-masked]>
To: [email-masked]
Date: Tue, 22 Dec 2015 16:25:20 +0000

::::  Backbone Campaign  ::::
Friend --

Last week President Obama proclaimed that the COP 21 Climate "agreement represents the best chance we’ve had to save the one planet that we’ve got." Well President Obama, We Protest!

It is our social movements striving for justice, equity, dignity, and affirming the inherent worth and sacredness of all life that represents the best chance we have to save the one planet that we've got.If you agree that it is people power that builds the foundation for the progress we desperately need, then join the Lumbar Club Today. <http://backbonecampaign.org/donate> (Science agrees too, read on...)

 <http://backbonecampaign.org/donate>Backbone Campaign started out literally and metaphorically delivering a Backbone to the Democratic party in hopes they'd stand up to a warmongering Bush administration. It wasn't very long until we switched our focus to instead ensure our social movements and grassroots organizers were being equipped with the strategy, skills, and creative tactics needed to stand up and take bold action. We believe that the power and potential for the change we long to see comes from "We The People." Whether it's the rejection of Keystone XL pipeline, the COP 21 Climate Agreement, or long overdue strides to address mass incarceration and police violence, our motto holds true "When the People Lead, the Leaders Follow."

 <http://backbonecampaign.org/donate>Now is not the time to let up. Without your vigilance these partial victories will remain mere reforms, or bandaids, when what is needed most is social transformation and system change. It's time we pivot towards a culture that embraces and affirms life over the commodification and exploitation of everyone and everything. To make this leap, we must build upon the momentum we created this spring and summer when you joined us to defeat Shell. Something inside people the world over was awakened when they saw the David vs Goliath fight of people in tiny boats courageously standing up to one of the world's most powerful corporations. We tapped into a spring of people powered potential and we need your help to unleash it. 

If you too believe "When the People Lead, the Leaders Follow," then pitch-in TODAY with your meaningful monthly contribution.  <http://backbonecampaign.org/donate>

When you support movement-building work you amplify your impact way more than trying to compete dollar for dollar with corporate lobbyists. The painstaking study by sociologist Jon Agnone undertook a systematic analysis to quantify environmentalist power.[1] Agnone found that institutional advocacy has limited impact on federal environmental policy. While public opinion on its own influences federal action, it does so much less than protest. Protest amplifies public support with a joint impact on federal policy far more dramatic than by public opinion alone. Protest is on average associated with a 9.5% increase in the annual expected number of pro-environmental laws passed.[2] Protest too is the clarion call for others to join the movement, and Backbone broadcasts that invitation with creativity, beauty, and a spirit of joyous rebellion.

 <http://backbonecampaign.org/donate>Protest, people in the streets, disrupting the status quo, and raising the salience of public opinion, may be our single most important lever of influence. Invest in Backbone Campaign's movement-building work today. Join the Lumbar Club <http://backbonecampaign.org/donate>.

Thanks for being part of this growing community.

With Gratitude,

Team Backbone
 <http://backbonecampaign.org/donate>

[1] Where does our power originate? <http://grist.org/article/where-does-our-power-originate/> by Ken Ward 
[2] “Amplifying Public Opinion: The Policy Impact of the U.S. Environmental Movement <http://priceofoil.org/content/uploads/2007/10/agnone_sf2007.pdf>” (PDF), appearing in the June 2007 issue of Social Forces

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